ASK MR. SUN:

When did Binion’s $1 million display appear?

Wednesday, Nov. 25, 2009 | 2 a.m.

Ask Mr. Sun

Mr. Sun: My question is about Binion’s $1 million display. I have run across conflicting accounts that I’m hoping you can straighten out. Some sources state that the display first appeared at the Horseshoe in downtown Vegas in 1964. Other sources say it first appeared in the 1950s in a different club and moved to the Horseshoe in 1964.

— Len Ratzman

The collection of 100 $10,000 gold certificates, encased in plastic and on public display, was first unveiled Dec. 11, 1954, at the newly remodeled Joe W. Brown Horseshoe Club.

The moment was captured in a photograph that appeared on the front page of the following morning’s Review-Journal. The caption noted the display was “another first” for Las Vegas.

With that $1 million display, Brown, a soft-spoken Southerner credited with Fremont Street’s transformation into Glitter Gulch, created the Mirage volcano of its era. The display and its successor would for decades be the city’s most popular attraction — an estimated 5 million tourists snapped photos in front of the bills.

But inflation, the decline of downtown and the rise of casino-front attractions on the Strip took their toll.

The confusion over the date of the display’s unveiling likely arises because Brown, who had purchased the Horseshoe from Benny Binion in 1953, sold his $1 million display in 1959.

In 1964 Benny Binion, who had by then bought back the Horseshoe from Brown, re-created the attraction with another collection of $10,000 bills.

Two unveiling dates. Two owners. Same casino.

It was Binion’s collection of bills that his daughter Becky Behnen sold in 2000 to Kansas City coin collector Jay Parrino.

The Treasury Department stopped distributing $10,000 bills, which featured former U.S. Supreme Court Justice Salmon Chase, in 1969. By 2000 only 340 remained in circulation, making the display the most valuable currency collection in the world, according to experts.

When the current owners of the casino, now known as Binion’s, decided last year to evoke the property’s history by creating a new $1 million display, they assembled $270,000 in $100 bills, $688,000 in $20 bills and $42,000 in $1 bills.

The owners estimated replicating the original display by gathering $1 million worth of the $10,000 bills would have cost $16 million.

Questions for Mr. Sun should be sent to page8@lasvegassun.com.

Discussion: 7 comments so far…

Comments are moderated by Las Vegas Sun editors. Our goal is not to limit the discussion, but rather to elevate it. Comments should be relevant and contain no abusive language. Comments that are off-topic, vulgar, profane or include personal attacks will be removed. Full comments policy.

By danutz

Nov. 25, 2009

8:02 a.m.

Suggest removal

The original display was a fake!
By LVPaco

Nov. 25, 2009

4:49 p.m.

Suggest removal

Thank you so much for this wonderful bit of history. Looking back I was fortunate to have my photo taken with that collection. It is unfortunate that "Becky" did not have the vision to save the collection for posterity.
By Harley

Nov. 25, 2009

7:43 p.m.

Suggest removal

Such a sad aspect of Lost Vegas -- going from "the most valuable currency collection in the world" to a pile of toilet accessories by comparison.

Hope the 100 Salmon Chase find their way back home soon.

Whatever happened to the stain glass mural that went from the front of the Barbary Coast to some restaurant at Sunset Station?

Anybody know what "collector" snagged it up?

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By Bakersfield

Nov. 26, 2009

2:41 a.m.

Suggest removal

I have a couple photos, One when they used black & white and one taken later when they used color. They must have spent a fortune in polaroid film over the years for the free photos.
So where are they displaying the "new million"? That's a lot of bills.
Remember when Bob Stupak had the million on display at the old Vegas World? (now stratosphere).
By environprotector

Nov. 26, 2009

2:21 p.m.

Suggest removal

I have a couple of B & W's of the display, only I can't stand to look at them because I'm posing with my ex wife in one, and another with her parents..
By mred

Nov. 29, 2009

10:55 a.m.

Suggest removal

Have an artist glue the bills together to form a million dollar sculpture of a nude woman.
By goingbust

Dec. 2, 2009

1:58 p.m.

Suggest removal

Boy, if that original million had been in gold coins, it would be an incredibly valuable collection now. That would have been thinking!