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Tuesday, Feb. 3, 2009 | 11:36 a.m.
Sun Archives
- Plan would give Tropicana creditors ownership stake (1-13-2009)
- Tropicana names president of Vegas resort (1-6-2009)
- Tropicana conservator enters negotiations on N.J. property (9-23-2008)
- New blood helped Tropicana, union heal old wounds (8-27-2008)
Tropicana Entertainment plans to reposition itself as a value-oriented company, and it has hired some help to do so.
The company, which owns Tropicana Las Vegas, is bringing in branding company Hornall Anderson Design Works to help define the Tropicana.
Tropicana Entertainment “plans to elevate its service and value standards” and hopes Hornall Anderson will “help define and deliver a customer experience that appeals to cost-sensitive, value-conscious consumers,” a news release said today.
“It is clear that as people begin digging their way out of the recession, customer service and value are going to be increasingly important in our category,” Riad Shalaby, Tropicana’s chief marketing officer, said in the news release.
The Seattle-based Hornall Anderson Design Works is known for rebranding efforts with retail brands like Jamba Juice, Nordstrom, T-Mobile, Tommy Bahama, The Seattle Supersonics and the Space Needle.
Tropicana Entertainment has dealt with turmoil in recent years, from financial problems to leadership shifts to quality issues.
Rooms have been left without renovations for decades and in April 2008, fliers were found for housekeeping workers offering a $25 bounty for bedbugs brought in alive.
Last month, the hotel announced the end of its legendary topless review "Les Folies Bergere," which had graced the Tropicana stage since 1959.
In May 2008, Tropicana Entertainment filed for Chapter 11 bankruptcy after it defaulted on nearly $2.7 billion in bonds. The company lost its biggest asset when the New Jersey Casino Control Commission voted December 2007 not to renew the Tropicana’s casino license. Tropicana Entertainment said without the New Jersey property, it couldn’t afford to pay its debt.
The company began negotiations with the Cordish Company in September 2008 to purchase the Tropicana Atlantic City for $700 million but the sale has been stalled.
Good job with the Supersonics...
My friend refers to this place as the Tropicaca. Good luck branding that. Besides, everyone knows they treat their employees poorly.
How can we attract visitors with the media and the White House calling out Wells Fargo for wasting money on a meeting in Las Vegas. With the Encore and the Wynn on national news as "expensive" and a waste, the doom for Las Vegas will continue. This is now thanks to our chosen President and our own harry Reid. These headlines will cost all of Las Vegas, not just the Wynn employees.
Las vegas citizen should come out and protest for this mess what government,Banks & other people get into this & we lost jobs & homes.Go after senators to do something for us.
Bring back Franco Deliz. His showmanship got me in the casino three times a day.
I got 52 plus people in Los Angeles that want to go to Vegas. I've been calling casinos to see if they'll comp the group as a whole with free buffet and slot play or even front the charter bus. No Casinos know what i'm talking about. I tell them they can pay 1200$ plus some comps and we'll spend an easy 15000$ for a couple of hours. No customer service. If vegas doesn't find the players that want to play then they are doomed.
Maybe the money spent to pay a branding firm would be better spent just sprucing the place up - last I heard it's a real dump.
Why are buffets so expensive now? The buffet at Excalibur was $20 for dinner and the food was mediocre at best. The return of penny slots means you can gamble for a long time with little money but I think that Vegas will have to work very hard to provide its guests with great values. I'd like to see Danny Gans but I can't afford the $100 ticket.