Friday, Jan. 24, 2014 | 2 a.m.
In a changing news media environment, the Greenspun Media Group on Feb. 9 will launch a groundbreaking publication — The Sunday, a free weekly news publication serving the Las Vegas metropolitan area.
Thought-provoking, informative, graphically rich, lively and fun, The Sunday will give readers a diverse mix that describes the story behind the story, provides the context of events and includes engaging features ranging from personality profiles to lifestyle stories.
In addition, the state's finest business publication, VEGAS INC, will move inside The Sunday to provide the most fascinating and insightful business coverage in the region.
All of this is backed by Nevada's most respected and award-winning news organization, the Pulitzer Prize-winning journalists of the Greenspun Media Group.
"Across the country, media are trying to track the new behaviors and appetites among our readers and advertisers," said Brian Greenspun, editor and publisher of the Greenspun Media Group. "We're confident this is a step in the right direction."
Each week, 65,000 copies of The Sunday will be available for free at more than 1,500 locations across the valley.
"Our vision is to create a definitive metropolitan weekly news publication backed by Nevada’s best 24/7 websites for daily and breaking news," Greenspun said. "For a large segment of the audience, the Web is the go-to source for up-to-the-minute news. And now The Sunday, in print, will provide a weekend destination that allows a deeper dive into the topics readers care about. We intend to provide the profound as well as the playful, all the while being an essential guide to life in Las Vegas. Imagine a Time or Newsweek but entirely focused on local topics.
"The Sunday adds a crucial missing piece in the media equation. The Sunday and VEGAS INC — combined with our websites — will be how a large portion of our audience, today and in the future, will get its information. Meanwhile, our Las Vegas Weekly — the most read and best entertainment publication in the market — will satisfy local readers’ arts and entertainment needs on Thursdays. For that portion of the audience that continues to rely on daily print, we've got the Las Vegas Sun every day. And finally, to reach the tourist market, Las Vegas Magazine and Vegas2Go are unrivaled."
Each week, The Sunday will feature news, sports, an inventive new approach to editorials, recipes and lifestyle stories, and innovative features such as the "5-Minute Expert," which will tell complicated stories in a brand new way, said Delen Goldberg, editor of The Sunday. There will be something for all readers and all ages, Goldberg added.
Meanwhile, VEGAS INC’s award-winning business coverage will continue — only now with substantially larger circulation, Goldberg said.
The Sunday's publisher, Travis Keys, noted that all the content will be local.
"This is our home," Keys said. "And home is what you'll find in The Sunday.”
Greenspun explained that The Sunday is the brainchild of Robert Cauthorn, who was brought to the Greenspun Media Group several years ago to lead its turnaround.
"I wanted Bob here because he is a highly regarded innovator in the industry and one of the most visionary and focused executives I've ever met," Greenspun said. "Together, we have been refining this concept since the day he arrived. In 2013, we delivered our most profitable year in a long time, and it was obvious that now is the time to take the next step and launch The Sunday.
"The interplay between digital delivery of the daily news coupled with an inventive approach to a news weekly in print for the weekends is exciting," Cauthorn said. "This is about how we live now and how we consume information now. We can take this in a lot of directions and will be able to deliver to readers and advertisers things they've never seen before."
Greenspun said Las Vegas deserves praise for being so willing to embrace new ideas.
"Innovation and reinvention are part of the soul of Southern Nevada,” he said. “And I'm grateful my family, from our base in Henderson, has been part of that for decades. With this new step, we're taking local media in a brand new direction and creating a model unique in the nation. I'm proud of our company for being able to do something like this, and proud of this community for embracing bold steps."