Tuesday, May 21, 2013 | 10:58 a.m.
Nevada motorists will be reminded over and over again how many people have died in traffic accidents, thanks to a campaign starting Wednesday to post the latest fatality numbers on highway signs.
The numbers — a stark reminder of the death toll on Nevada roads — will be posted by the Nevada Department of Transportation on its overhead message boards.
In 2012, Nevada saw 258 traffic-related deaths, an increase of 12 from the previous year.
This year, there have been 104 traffic deaths in Nevada, up nine from the same period last year.
NDOT’s Zero Fatalities safety campaign aims to cut annual traffic deaths in half by 2030 by focusing on enforcement, engineering and educational strategies.
“This is something we take seriously; this is a sobering message we post in hopes it will help all of us in Nevada get home safely every time we’re on the road,” NDOT Director Rudy Malfabon said in a news release.