Las Vegas Sun

October 31, 2014

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Sushi in a push-up tube? It’s coming to Las Vegas

A new way of eating sushi is coming to Las Vegas.

Sushi Poppers, which began four years ago, mimicking the childhood ice cream push-up pops, will be serving up seafood rolls on a stick at a retail convention this weekend. It will then start selling the pops at events on the Strip next month.

RSC Enterprises, which runs a Las Vegas catering company, has partnered with the San Diego creators to bring the unusual way of serving sushi to the valley.

Lucas Furst and Evan Kaye teamed with Chef Davin Waite in 2008 to develop a healthy way of delivering sushi for people at events and for nutritious snacks in schools.

The sushi is rolled fresh and served the same day in air-sealed, push-pop style plastic containers. The soy sauce is inside the hollow stick.

“Everything is self-contained and recyclable,” said Priti Patel, who handles the Las Vegas marketing for the product.

Sushi Poppers will unveil the product locally on Sunday during ASD Las Vegas, the retail merchandise trade show, at the Sands Expo Center. The public will get its first taste April 21, when Sushi Poppers roll out at the Rehab dayclub pool parties at the Hard Rock Hotel & Casino.

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