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January 26, 2015

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One-of-a-kind Denny’s to call Neonopolis home


Steve Marcus

A Denny’s restaurant is expected to open by the end of the year at Neonopolis in downtown Las Vegas. A sign is seen Aug. 1, 2012.

In the age of Facebook and Twitter, Denny’s restaurant is trying to bring the original social network — the diner — back to prominence.

To further the effort, the company plans to open a new, 6,432-square-foot “flagship” location in Neonopolis in downtown Las Vegas, which will see a number of new bars and restaurants open over the next year, including the 80,000-square-foot Krave Massive nightclub one floor up at Neonopolis.

“We already have two wonderful diners on the Strip. For us there was no better place to bring a unique Denny’s than to Fremont Street, with all the revitalization going on down there,” said Denny’s Chief Marketing Officer Frances Allen. “What we want to do is emphasize that the diner is the original social network. It was that sort of ecumenical social scene where everybody converged.”

Allen said the one-of-a-kind Denny’s will feature “over the top Vegas décor,” anchored by a wedding chapel in the middle of the dining space.

Click to enlarge photo

Denny's has leased 6,400 square feet at the Neonopolis mall in downtown Las Vegas, pictured here on Wednesday, Aug. 1, 2012.

“It’s unique. It’s different. It’s going to be an icon within Vegas. People are going to want to travel to see this Denny’s,” she said. “The wedding scene is such a part of Vegas, and who doesn’t want a wedding cake made out of pancakes?”

Allen said Denny’s at Neonopolis will aim to capitalize on Las Vegas’ 24/7 lifestyle, catering to everyone from the early-risers on their way to play the slots to the late-night bar hoppers looking for some post-party grub.

“People are out 24/7, and we’re a 24/7 restaurant. It’s a perfect fit,” she said.

All Denny’s food staples will be on the menu, Allen said, with a few new items plus the addition of a full-service bar.

The restaurant should open toward the end of the year, she said.

“It’s going to have all the things you love about Denny’s,” she said, “combined with the fun vibrancy of the area and some unexpected twists, as well.”

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  1. Give me One Great Jersey Diner and you can take all of the chain operators away. Las Vegas has the Greatest Selection of Bad Breakfast Places On Earth. I can fix at home for 50 cents for the unimaginative food for which they want to charge me ten bucks.
    Give ME a Reason (Imaginative Menu, Quality, Ambiance, View, Service, Cheap-But Great Food,etc..) why I should spend my money and I will come.

  2. Because its VEGAS baby!!

  3. Looking forward to this Denny's opening. That East end of Fremont Street is really looking up and this opening shows it.

  4. I think the Denny's at Neonopolis is a good idea. Perfect spot. Not sure about the wedding chapel thing though.

    My sister worked at a Denny's for a real long time. The place was always packed....until a new manager came in. Everything changed - the food, the service, you name it. I know the managers have to follow corporate rules on how to manage the restaurant, but some think they are above that. Managers can make or break a restaurant. We used to go there when we were in town(when she was working to harrass her :) and the food was always good and plentiful. And reasonable. This same Denny's is still open and seems to be always busy these days - maybe they got a new manager!!

  5. Oh wonderful, oh wonderful. Upstairs at Neonopolis, the wotld's largest Gay nightclub to rival New York City's. The same Neonopolis, home to Drink and establishment where folks gay and straight, are entertained by drag queens, and now a DENNYS WITH A WEDDING CHAPEL for all the hetero folks to show off how special they and their sanctified marriages are. Give me a break!

  6. Wasn't this announced about 18 months' ago? There has been zero action on it since.

  7. "Wasn't this announced about 18 months' ago? There has been zero action on it since."