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November 24, 2014

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Station Casinos developing new concepts for shuttered Cherry, Stoney’s clubs

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Richard Brian

Las Vegas residents Jason Senior, left, and Charleen Maris kiss at the stroke of midnight during a New Year’s Eve party at Cherry nightclub at the Red Rock Resort & Casino Thursday, Jan. 1, 2009.

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The mechanical bull at Stoney's North Forty.

Two nightclubs at Station Casinos properties have closed their doors for different reasons that officials are emphasizing have nothing to do with the company’s bankruptcy filing.

Cherry, the Red Rock Resort club that opened its doors when the property debuted in April 2006, and Stoney’s North Forty, a country music club at Santa Fe Station, are making way for new attractions.

Station spokeswoman Lori Nelson said a special nightlife entertainment division of the company is evaluating what would be developed in the Cherry space. The company already has announced that it is opening Revolver, a new bar and nightclub in the Stoney’s location at Santa Fe Station.

In September, the company announced that it was bringing Southern Nevada’s second Yard House restaurant and brew pub to Red Rock at the former site of the Salt Lick Barbecue restaurant.

“The two decisions (to close the nightclubs) were made for different reasons,” Nelson said. “Cherry simply reached the end of its life cycle and for Stoney’s, it was a mutual decision to part ways.”

Rande Gerber, owner and operator of the Midnight Oil chain of bars and lounges, developed Cherry. In early 2007, Station assumed control of the nightclub and brought in promoters and consultants to create nightlife events at the club.

Nightlife industry experts say Cherry operators attempted to cater to both locals and visitors off the Strip, but as Red Rock became predominantly a locals property, it lost market share.

“We are exploring new concepts for that space that will complement our other entertainment offerings that locals enjoy,” Nelson said.

No timeline has been set for developing a new attraction, but Nelson said the company is considering nightclub, ultralounge and bar concepts.

Yard House, which opened its first Las Vegas property at Town Square in 2008, is scheduled to open at Red Rock in May or June. The restaurant is characterized by its vast menu, its large selection of draft beers and its play list of classic rock and contemporary pop music.

At Santa Fe Station, Revolver is scheduled for a soft opening in early February, Nelson said.

Stoney’s North Forty, which closed in late November, was the northwest Las Vegas equivalent of its sister property, Stoney’s Rockin’ Country, on Las Vegas Boulevard South, just north of the South Point.

The Stoney’s Web site says a new location for Stoney’s North Forty is “coming soon,” but the company has not announced where.

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