Las Vegas Sun

July 22, 2014

Currently: 97° — Complete forecast | Log in | Create an account

gaming:

Harrah’s launches interactive department for WSOP

Harrah’s Entertainment announced today that it has launched a new subsidiary, Harrah’s Interactive Entertainment, to oversee the global and online growth of its World Series of Poker brand.

Harrah’s has hired Mitch Garber, the former CEO of PartyGaming, the largest online gaming company in the world, as the Harrah’s Interactive Entertainment CEO.

"As the world's largest gaming company, Harrah's is taking a proactive approach toward international and interactive expansion," Harrah's CEO Gary Loveman said in a statement. "It is important we position ourselves to explore new markets as well as new technologies with our best in class brands."

Jeffery Pollack will stay as commissioner of WSOP and will add president of the subsidiary to his title.

The company said in addition to growing the WSOP, Harrah’s Interactive will explore the use of interactive gaming technologies globally, beginning with Europe.

The WSOP expanded to Europe in 2007 with the introduction of WSOP Europe held each fall in London.

The WSOP event starts Tuesday at the Rio. Last year’s tournament attracted 58,720 entrants from 124 different countries.

Join the Discussion:

Check this out for a full explanation of our conversion to the LiveFyre commenting system and instructions on how to sign up for an account.

Full comments policy

Previous Discussion: comments so far…

Comments are moderated by Las Vegas Sun editors. Our goal is not to limit the discussion, but rather to elevate it. Comments should be relevant and contain no abusive language. Comments that are off-topic, vulgar, profane or include personal attacks will be removed. Full comments policy. Additionally, we now display comments from trusted commenters by default. Those wishing to become a trusted commenter need to verify their identity or sign in with Facebook Connect to tie their Facebook account to their Las Vegas Sun account. For more on this change, read our story about how it works and why we did it.

Only trusted comments are displayed on this page. Untrusted comments have expired from this story.

No trusted comments have been posted.