Friday, May 22, 2009 | 6:01 p.m.
Harrah’s Entertainment announced today that it has launched a new subsidiary, Harrah’s Interactive Entertainment, to oversee the global and online growth of its World Series of Poker brand.
Harrah’s has hired Mitch Garber, the former CEO of PartyGaming, the largest online gaming company in the world, as the Harrah’s Interactive Entertainment CEO.
"As the world's largest gaming company, Harrah's is taking a proactive approach toward international and interactive expansion," Harrah's CEO Gary Loveman said in a statement. "It is important we position ourselves to explore new markets as well as new technologies with our best in class brands."
Jeffery Pollack will stay as commissioner of WSOP and will add president of the subsidiary to his title.
The company said in addition to growing the WSOP, Harrah’s Interactive will explore the use of interactive gaming technologies globally, beginning with Europe.
The WSOP expanded to Europe in 2007 with the introduction of WSOP Europe held each fall in London.
The WSOP event starts Tuesday at the Rio. Last year’s tournament attracted 58,720 entrants from 124 different countries.
Just as distinctive as it's famous neighbors Caesar's Palace and The Venetian, Harrah's Las Vegas has been entertaining guests since 1973. The 87,700-square foot casino is filled with 1,520 slot machines and 107 gaming tables. Outside the casino, guests are able to experience fun in a street-fair atmosphere at the Carnival Court, an outdoor lounge with live entertainment (including the bartenders), food stands and outdoor shops.
At Harrah's comedy is King, and that has never been more apparent then the comedy acts of Rita Rudner, the Mac King Comedy Magic Show and the Improv Comedy Club. After the show, guests are more than welcome to laugh at their friends at The Piano Bar, famous for its dueling pianos and karaoke. Most recently, Harrah's added tribute show "Legends in Concert" to its list of entertainment.
Restaurants like Ming's offers Asian cuisine, while Ruth's Chris Steak House offers guests fine steaks and fresh seafood. Toby Keith's I Love This Bar is a country-themed bar with a restaurant, live music and the occasional appearance from Keith himself.