Thursday, May 21, 2009 | 1:02 p.m.
Wrong Turn
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Gary Loveman, CEO of the world’s largest casino operator, said during a television interview Wednesday that Harrah’s Entertainment is in a more stable place than last fall and earlier this year.
The company last month reported a loss of $127.4 million for the first quarter of 2009 compared to a $275 million loss in the same quarter of 2008. Loveman explained to Sun columnist Jon Ralston during an interview on “Face to Face” that while the business is making money, companies like Harrah’s are simply spending more cash in interest payments than they’re bringing in.
“The underlying fundamental health of the industry remains strong. The issue is to address the capital structure and that’s what companies like we and MGM Mirage and Station [Casinos] have struggled to do,” Loveman said.
While casino operators like MGM Mirage, Wynn Resorts and Las Vegas Sands recently have made multi-billion dollar expansions, Harrah’s has not made recent acquisitions or laid out plans for any new property. Loveman said seeing the financial distress some operators are under, he’s relieved Harrah’s stood back.
“We didn’t undertake a $4 or $5 billion project because we couldn’t see how we could make it work. We’re criticized for having some buildings that in some respects are less opulent than some of our competitors but that’s because we looked at the potential returns even under the best economic situation,” Loveman said.
Harrah’s did announce in January that it would delay the opening of its sixth hotel tower at Caesars Palace due to the economy. The 660-room tower was part of the resort’s $1 billion expansion project.
Loveman said during the “Face to Face” interview that he recalls when five multi-billion dollar expansion projects on the Strip were announced, thinking the developments were over the top. A recession later, all that is left of those projects is CityCenter, Loveman said. But the former Harvard Business School professor said the economic downturn is not the only factor in their failures.
“It’s not just the recession,” Loveman said. “It’s that the industry has generally tried to compete largely on the opulence of the box in which the central product is delivered.”
When asked whether he thought some casino operators were thinking too big, Loveman said, “I think they worked under a set of assumptions that saw very favorable conditions on almost every angle of the work that went into the project. When those are challenged because financing become too expensive, consumer behavior is mitigated in some way, the economy turns down, it becomes very hard to make those projects work.”
Loveman also disagreed with a statement casino mogul Steve Wynn made last month on the same television program. During an April interview on “Face to Face,” Wynn criticized casino operators for the “bundling” of properties on the Strip.
“The town’s history has been based on competition, diversity of ownership -- smart groups of guys fighting it out. Getting the best deals by having competitive advantages,” Wynn said in the April interview. “When you bundle things up in giant corporations like Harrah’s or MGM Mirage, to me it’s not a Las Vegas thing.”
Loveman said while he admires Wynn, his theory is off base.
“I think he gets it completely wrong in this case,” Loveman said. “I think there is no absence of competition in Las Vegas. There’s been tremendous entry by people like Steve Wynn and Sheldon Adelson and Echelon … you pick your favorite case. Competition has been vigorous indeed.”
As for the possible sale of some Harrah’s properties, Loveman said, “It’s certainly possible but there is nothing pending at the moment at the top of our list.”
Like most other casino operators in today’s economy, Harrah’s has made cuts in its workforce to adapt to lower visitor numbers and reductions in consumer spending. The company’s worldwide workforce fell to 80,000 workers at the end of 2008 from 87,000 a year earlier.
Loveman said the challenge is not losing quality during staff reductions.
“I tell my colleagues all the time that for the visitor who is with us during the difficult time, that’s an even more dear visit than it was when times were good,” Loveman said. “They expect us to do an even better job, not to put on their backs the fact that the economy is weak.”
Over the next few quarters, Loveman said Harrah’s will see a lessening of its interest burden as a result of a recent debt exchange. The exchange cut Harrah’s debt by $2.3 billion and reduced yearly interest costs by $104 million.
Just as distinctive as it's famous neighbors Caesar's Palace and The Venetian, Harrah's Las Vegas has been entertaining guests since 1973. The 87,700-square foot casino is filled with 1,520 slot machines and 107 gaming tables. Outside the casino, guests are able to experience fun in a street-fair atmosphere at the Carnival Court, an outdoor lounge with live entertainment (including the bartenders), food stands and outdoor shops.
At Harrah's comedy is King, and that has never been more apparent then the comedy acts of Rita Rudner, the Mac King Comedy Magic Show and the Improv Comedy Club. After the show, guests are more than welcome to laugh at their friends at The Piano Bar, famous for its dueling pianos and karaoke. Most recently, Harrah's added tribute show "Legends in Concert" to its list of entertainment.
Restaurants like Ming's offers Asian cuisine, while Ruth's Chris Steak House offers guests fine steaks and fresh seafood. Toby Keith's I Love This Bar is a country-themed bar with a restaurant, live music and the occasional appearance from Keith himself.






Hey Gary
I doubt if you will have anymore idiots you can scam out of $112 million anytime soon.
"Less opulent" - love it. That's a nice way of saying "our properties aren't total dumps...just everything but Caesars and, to a lesser extent, The Rio, which we totally ran into the ground by being morons."
Gary Loveman put Harrah's at risk of bankruptcy because he borrowed billions for a leveraged buyout to enrich himself and the shareholders. Great for them, not so great for Vegas. Why isn't anyone asking him about the leveraged buyout, and the irresponsible amount of debt he and Apollo/TPG layered on HArrah's? The idea of Loveman lecturing other operators in town on the right business model is laughable.
just another "suit" talking about how great his company is.
blah, blah, blah, blah.
Gary Loveman couldn't hold Steve Wynn's jock. Steve is a true gaming innovator. Mr Harvard is just in it to make as much money for himself as he can and feed his bloated ego. I hope they go bankrupt like Stations.
Mr. Loveman, can you please realize that even though you have lectured at Harvard, lecturing to the Las Vegas gaming community (not to mention every other gaming jurisdiction)does not share your unique view of the gaming industry. Harrah's Entertainment made a brave discovery many years ago, of how educated persons well placed in the organization, and nurtured can cause for great leadership in this industry. That discovery was Timothy Wilmont, which you drove to the edge, and then allowed to leave. Mr. Wilmont was nurtured by Phil Satre, and allowed to grow, while you were brought in with a bright idea for customer service (that was what most organizations were utilizing in the first place) and handed the reigns of Harrah's. While I must admit that under your watchful eye, you have grown Harrah's Entertainment into a driving force in gaming, your placement of underqualified persons in strong positions have caused your organization to falter as you depend upon qualified middle management to carry the incompotent upper management you have assembled. You aquired a knowledgeable staff and management in Caesar's Entertainment, only to eliminate many of them and merge Harrah's inferior systems with their advanced technology. As a recent transplant to Las Vegas, I have the unique perspective of someone who has seen how you have devestated a strong organization in Atlantic City, Las Vegas, Mississippi and Chicagoland.
Gary Loveman has managed to double his salary within a year but cut employees and existing employees benefits. He has mislead his employees, so if his lips are moving he can not be trusted.
There is no possible way that Gary can see signs of stability. His comments are fashioned to extinguish fear within his organization. Gary needs to sell some of his lesser properties and pay down his debt. It is going to be a long walk out of the woods. I would expect that 2010 will begin to bring stability while it will probably be difficult to operate in the black through 2012.
when is gary going to sort out the imperial palace hotel it was the BEST hotel on the strip & had the best staff/friendly service and a nice place to be till HARRAHS got hold of it
an IP fan from the uk
does anyone want to start a site SAVE THE IP FROM GARY AND HIS GANG
Over the last 2 decades Harrah's in Reno has gone from being the best to the worst.
Regular customers have gone to other casinos to get a better value for their gaming dollar while management blames it on a poor economy. The place is shabby and understaffed, Where there was once customer loyalty, management policies have sent their best customers to the Peppermill and the Atlantis but they still blame it on the economy. What will they blame it on when the ecomony is better?. The quality employees who had the nerve to tell the truth had to be let go because middle management doesn't have the b@!!s to tell the truth (or doesn't know the truth) to upper management. Yesmen now rule to the detriment of the company.
by: one future former employee