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Wednesday, Dec. 2, 2009 | 2:32 p.m.
CARSON CITY – Top staff at the M Resort told gaming regulators today that business at the 9-month-old resort is looking up.
Matt Woodhead, the M’s chief legal officer, told the state Gaming Control Board there has been improvement in business in the last couple of months.
There are good advance bookings in the first and second quarter of next year, said Woodhead, who added, “We have seen an uptick” at the 400-room resort.
The control board approved an application for key employee licenses for John M. Lipkowitz as executive vice president and general manager; Joseph A. Magliarditi as executive vice president and chief operating officer and Gregory K. Wells as chief investment officer.
Lipkowitz and Magliarditi each will receive 20 units and Wells will get 30 units. Jason A. Goudie, chief financial officer who was licensed previously as a key employee, will receive five units. All are non-voting shares in M Resort LLC.
Andy Moore, the attorney representing the resort, said these shares are “incentives for key employees.” They will share in the allocations of any profits or dividends, he said. But Moore added he did not anticipate any dividends immediately.
The application comes up for final approval Dec. 17 before the state Gaming Commission.
At M Resort, locals reign supreme. Anthony Marnell III opened this casino with value in mind. With affordable drinks and meals and lots of incentives to play, it's no wonder why M has been a hit since it opened its doors in March 2009.
The property is decorated with dark wood, rich colors and amber-like light fixtures. Gaming offerings include more than 1,800 slot machines and 60 table games, as well as a poker room and race and sports book.
The resort houses 390 guest rooms, including 39 luxury suites. Designed with a modern and contemporary feel, M’s rooms feature dark wood, chrome fixtures and white linens, and are accented by blue or burgundy throws and pillows. Rooms boast floor-to-ceiling windows with views of the mountains or the Strip.
M dining options include Studio B, a show kitchen buffet; "twisted farm food" at Hash House a Go Go; Baby Cakes bakery; Anthony’s Burgers & Brews, serving gourmet burgers and fries; Vig Deli; Anthony’s Prime Steak & Seafood; Marinelli’s Authentic Italian Dishes; and the Hostile Grape Wine Cellar, where guests can taste more than 160 types of wine. Plus, 32° Draft has one of the largest beer selections in the valley, with 96 different beers on tap.
The four-star awarded, 23,000-square-foot Spa Mio offers a variety of treatments and services with saunas, Jacuzzis, 16 massage and facial rooms and a full-service salon and barbershop complete with built-in ESPN in the mirrors. Locals also receive 25 percent off all regular price services.
DayDream Pool Club heads up M's adult pool party scene offering the only locals pool party in the Valley.
Kudos to M resort! I guess if your casino is surrounded by 'Rich'-ies (Southern Highlands communities and the retirees of Anthem communities), then you've got it made :)
Do it right and people will come back.. others in town should take notice.
Way to go M. Continued good luck!
Good for the M....it's an absolutely beautiful resort....strip hotels should take note.....not that they care. I wish the M more success in the coming years.
slots are just like strip places, just a further drive, get better results at bankrupt stations
M and South Point have been put at the top of my "must-visit" list of hotels and casinos. There's a bunch of similar casinos that are definetely worth visiting. They're all off-Strip, though. I can't see many reasons to visit the Strip hotels anymore. Too much hassle, traffic, walking non-gamblers making noise and messing up the places....and in general: too much rip-off.
From Switzerland
I was in Vegas for G2E and visited the "M" for breakfast on a Wednesday...while I agree the resort is absolutely beautiful...I counted the slot floor and they only had 108 people playing at 10:30 in the morning and they have over 1800 slots...thats not a very good ratio...hope they do better cause it's a awesome building...and a casino NOT OWNED by Harrahs or MGM
I love M. I have been comped quite generously by M while playing there. Their buffet is quite good, especially seafood night. My goal is to visit their sushi restaurant Veloce. Hmm, I wonder if they can comp me for Veloce.
That place is the best period.....i had a great time there even though i lost.....
Will they be raising their hidden resort fee from $25/night to $30/night to increase profits next year?
the south point is not as good as M, unless you like the horse crap. The M seems deserted except for weekends
book midweek and campout on saturday and sunday
got comped for a free night on July 5th this year but didn't stay but they gladly exchanged that to 8 buffet comps.
I agree that weekdays seems to get you whatever you ask for.
Nice to see some more good news for a change. The M is my favorite local casino here in Henderson, so I like to visit whenever I can. Even if it's WAY to the south of my house, it's usually worth the drive there... Especially if it's a meal at Marinelli's (Yay, rejco!)! :-D
This is just cheap a advertising ploy for the M Resort.
M is a great hotel! Their poker room is great. I live 5 minutes from GVR, yet I will drive down St. Rose to go the M to play poker, what does that tell you? GVR and others need to get a clue or M is going take all their biz! They also have the hottest cocktail waitresses in the entire area!
Until they lower their buffet prices, I will not go there.
$14.95 for weekday lunch and $22.95 for weeknight dinner? I won't even tell you how much brunch is on a Saturday. How dare they gouge the locals?
I live in Southern Highlands and I would gladly pay way less at any Station properties.
sons sure haven't learned anything from their fathers in vegas
$22.95 (-$2 for Imagine Rewards members) is an excellent value considering its the best buffet currently running in the valley. Reminds people of that other place they used to have (Rio). All the food is top quality.
Secondly to AV, they did away with the resort fee a while back. I've been able to take advantage of specials on rooms for $59 that includes use of the spa all day which alone is worth the money.
I hate to break it to you, but if you don't want to pay $14.95 or $22.95 on weekends less the $2 Imagine Rewards discount... They don't want you there.
You get what you pay for and if you are interested in "Cousin Eddie's" buffet go somewhere else. The rest of us who want a decent buffet would prefer to pay a few dollars more.
I think most would agree that it is a decent value as it is priced now and if they had to choose between lower quality and lower price or the status quo, they would choose to leave it the way it is.
The simple fact that a brand new casino even has to print an article about how their business is improving says it all.this place is an absolute bust during the week,and locals on fri-sat are spending nowhere near what is needed to thrive.
my girlfriend works here,and they just had a 6-8% decrease in reservations.The novelty is over.
peace out
I am waiting for the first Aliante Station publicity comments. That casino is great, but evidentelly suffering hard due to the economical consequences. In the middle of nowhere, a great casino, but lacking customers. A tough combo.
M Resort has the advantage that it is visible for the tourists driving in from California and may get some walk-in-business. And it's a very nice casino, to say the least. People crying that 22 dollars for a dinner buffet is too much forget that the food quality is superb and that the casino is probably still not making any money. If you go to a regular restaurant, you probably pay 2 1/2x for the very same food, if not more than that. and a little walking to get the food may help the weight watcher community.
Greetings
For those of you that are curious, M resort is actually using a phased construction plan. When the economy improves, look for a large expansion of the property.
mudderpucker, it is $22.95 for dinner on a weeknight, not weekend.
What I am most angry about is that when they first opened up less than a year ago, their buffet price for lunch started at $10.95. It is up to $14.95. That is almost a 40% increase!!! More for dinner prices. To me, that is price gouging.
I also remember that they used to charge kids full price. I complain to them that my kid would be paying more money than myself because I get the $2.00 discount with the rewards card. My kid obviously can't get a rewards card. Shows the stupidity.
Again, it's the principle that they raised the prices so much in so little time. And they did it when the economy got worse.
Yes. I would prefer to go to Cousin Eddie's. I don't eat $14.95 worth of buffet food and I would guess most people don't.
Go to a decent restaurant for lunch and one can get a great lunch for less than $12.00 and leave not feeling hungry.
sincitygal, get your fair share of American Casino Guides so you will be equipped with loads of half-off-coupons so you will probably not have to pay full ever again.
I am surprised how little this well-known fact is spread among Vegas' locals.
I am a regular visitor from overseas but would never pay full price for a buffet. Weekends are a bit tougher for me as most coupons are not accepted then. However, some casinos accept them even on Sundays, so that's where I will go eat then.
All it takes is some brain use and you will save a lot of money over the course of time.
Too bad, however, M Resort is not listed in the coupons books, which is sad.
I do have my fair share of coupons for restaurants around town. I prefer to give my money to mom and pop places.
And, I agree with you about M Resort not giving coupon discounts other than their measly 2 bucks off.
Station Casinos had offered two for ones for many months. If one can time it right. Pay lunch price late in the afternoon and stay for dinner.
My husband and I paid $10 total for filet mignon at one of the Station's property when they had the two for one and paying for lunch later in the afternoon.
sincitygal, I know that you got such things figured out :) Just testing in how deep you are with this coupon stuff :) There are so many ways to get good food cheaply, and if you gamble just a little bit, and smart, then you can even get it for free. For instance, suncoast and goldcoast have this special: play 200 points and you get the breakfast buffet for free, play a little more, and you get lunch or dinner. that's a great deal if you play optimum play poker. if you break even, you still get the food for free, plus, you keep the points.
Just keep searching, and you will find what you need :)
Greetings from Switzerland
Thanks, for bringing your business to our fair but suffering city, BorisR. I wish you the best of luck here as you also know how to make your money last longer.
We are now heading out to lunch. Using one of our many two for one coupons, of course!!!
Cincitygal, I usually come to Vegas with my budget that is supposed to be enough for 3-4 weeks of daily gambling. I don't plan to win anything, so I usually lose. But I am not firing up my money like a super dude. I play carefully and try to take advantage of promotions, match plays, good dining deals, etc. I am not a friend of these clubs and other places that just take my money at high speed. I also don't do much shopping except in the outlet malls where I can get blue jeans at prices never seen in Europe.
Despite the fact that Vegas is suffering, it's probably one of the best cities in the world. 24/7, and all kinds of opportunities. I tip my hat of all people who live there and are strong enough to resist all the temptations. It must take a hell of a character to gamble a little and have a real live besides outside of the gambling world. It's simple to gamble little when you have little money, I am therefore referring to the people who have money and still only play a little. That's when Vegas is the greatest city in the world. It can give you so much for so little. Thus, all it takes is to resist and take advantage. I wished I could live there. Maybe in my next life :)
From Switzerland
You are one smart tourist, Boris R lol :P
are you joking with me, isohatethem? :D
Check out my blog:
http://jimmyhoofa-lv.blogspot.com/