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twitterCrews remove New Frontier marquee before Encore opening
Richard Brian
The New Frontier marquee, which stood on the Las Vegas Strip for over six decades, is disassembled by Young Electric Sign Co. (YESCO) employees and Dielco Crane Service, Inc. on Wednesday.
Friday, Dec. 12, 2008 | 4:28 p.m.
New Frontier Implosion
The New Frontier was imploded Tuesday, Nov. 13, 2007. The 65-year-old casino, the second property built on the famous Las Vegas Strip, was the venue where Elvis Presley made his Las Vegas debut in 1956. It also housed entertainers like Siegfried and Roy, and Wayne Newton; was once owned by eccentric billionaire Howard Hughes, and featured one of the longest union strikes in U.S. history.
Sun coverage
The last remnants of the New Frontier hotel and casino will soon disappear.
Demolition began on the famed New Frontier marquee earlier this week at the request of across-the-street neighbor Steve Wynn.
The marquee that once flashed “Cold Beers and Dirty Girls” has sat unplugged since the New Frontier’s closing on July 16, 2007. The empty lot where the casino and hotel once stood sits directly across from the Wynn Las Vegas and the $2.3 billion Encore Las Vegas, which opens Dec. 22.
The New Frontier property is owned by the ELAD Property group, owners of The Plaza Hotel in New York City. The development company plans to build a Plaza Las Vegas on the New Frontier land, with the project scheduled to be completed in 2012 although no ground has been broken yet.
“The sign was taken by the request of Steve Wynn and we were happy to accommodate. The sign is being taken down by his design and development group -- we just gave them permission to come on the property,” said Joe McIntyre, construction manager of ELAD Las Vegas.
A Wynn spokesperson said the sign was taken down at Wynn’s request to prepare for Encore’s opening.
Plans for the New Frontier marquee are uncertain. The Neon Museum didn’t get involved with the process until the marquee already was in the process of being taken down, but some parts could land at the museum.
“We’re working our hardest to save what we can,” said Danielle Kelly, operations director of the museum.
McIntyre said care is being taken in demolition to preserve the marquee.
Discussion: 7 comments so far…
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The final Frontier may not have been a beauty queen, but it did have that certain something...maybe it was Gilley's...or the horse race machine that sat nearby. And besides, who doesn't like cold beers and dirty girls? The sign was always cool.
As Wynn once said, it was the biggest toilet in Vegas. Now he's flushed it down the drain.
The girls were dirty-because they hadn't showered in a week. The frontier was a rat pit
Steve wants it, Steve gets it.
Friendly people at the Frontier, at least in its last years when I use to visit. No would seemed to worry bout whether the place would stay open or not. Those dirty girls were long gone by then, but the slots were fun, and the food cheap. Another piece of Vegas gone for good now.
I was in the Frontier only once, I don't have anything bad to say about it. The beers were cold, the girls were old and playing slots.
Nevertheless it was a Vegas tradition and $15 all you can drink at Gilley's wasn't a bad thing!
I just wish I had gone there one time to see the mud wrestling...
With the worlds largest country bar gone where have the crowds that come into town for the NFR gone?
I wonder if Wynn's night clubs will let the guys with Wranglers, Boots, and a 10 gallon hat in?
Just what Vegas needs (NOT!) another high-end joint that only the ultra-rich can afford to frequent. For the rest it will be nothing more than a sight-seeing stop - walk in, see what it's all about - walk out. There won't be any restaurants or clubs that joe middle class will be able to afford and it goes without saying the slots will be so tight they'll squeek. The table game MINIMUM'S will be beyond the reach of the casual tourist and/or local...so Good Luck Steve Wynn - hope your faithful whales show up to keep this place afloat and people working - if not we can see the unemployment rate take yet another jump upwards.