AP-Yahoo Poll: Methods and Results

Tuesday, Nov. 20, 2007 | 11:11 a.m.

The AP-Yahoo News Poll is a unique study that will track the moods and opinions of a group of more than 2,000 people throughout the presidential election campaign. The first wave of this study included an extensive national survey of 2,230 people conducted by Knowledge Networks of Menlo Park, Calif., under the direction and supervision of AP's polling unit.

The survey was conducted online with a sample drawn from a panel of respondents Knowledge Networks recruited via random sampling of landline telephone households with listed and unlisted numbers. The company provides Web access to panel recruits who don't already have it. With a probability basis and coverage of people who otherwise couldn't access the Internet, the Knowledge Networks online surveys are nationally representative.

Results were weighted, or adjusted, to reflect the adult population by demographic factors such as age, sex, region, and education.

No more than one time in 20 should chance variations in the sample cause results to vary more than plus or minus 2.1 percentage points from the answers that would have been obtained if all adults in the U.S. were surveyed. The sampling error margin is plus or minus 3.0 percentage points for the sub-sample of 1,049 Democrats and those who lean toward the Democratic party, 3.4 percentage points for the subsample of 827 Republicans and those who lean towards the Republican party.

There are other, potentially greater, sources of variability in surveys, including the wording and order of the questions.

The questions and results for this poll will be available at http://news.yahoo.com/polls and at http://surveys.ap.org.