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Wynn sets opening date for new resort

Tuesday, March 16, 2004 | 11:21 a.m.

Steve Wynn announced an April 28, 2005, opening date for his Wynn Las Vegas resort on the Las Vegas Strip in a speech this morning to the Advertising Specialty Institute conference in Las Vegas.

"We'll open up April 28, the last weekend in April," Wynn said.

He said his new resort will be the first Las Vegas property designed from the inside out, intended to please its guests rather than to lure tourists. Wynn named three resorts he built as examples of the outdated style.

"It's ludicrous to think people stayed at Bellagio, The Mirage, and Treasure Island for lakes, volcanos or pirate shows," Wynn said. "Those are all tourist attractions. We have guests.

"For the past 60 years, the Strip has been a carnival midway," he said. "The notion is that people stay one place and promenade up and down the Strip. That's over -- that's yesterday."

Wynn differentiated his new property from his past resorts in another way that would appeal to a rapidly aging baby boom population. Wynn Las Vegas dramatically reduces the amount of walking its guests will have to do to get from point to point in his property, Wynn said.

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