Video games offered
Wednesday, June 11, 2003 | 9:50 a.m.
LOS ANGELES -- Columbia House, known for offering CDs and videos for pennies to new club members, will now offer video games.
The Columbia House Co. will make video games available to the approximately 11 million members of its DVD and music clubs. Initially, the games will only be available to people who buy DVDs from Columbia House, with music club members following in July.
Columbia will team with Majesco, which publishes such games as "Solider of Fortune" and "F-14 Tomcat," to market the games. Majesco will also work to make games from other publishers available to Columbia club members.
"Our research indicates over 3 million of our members have game consoles," said Scott Flanders, chairman and chief executive of Columbia House. "The video game business is larger than the music business and it's growing, unlike music."
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