Las Vegas, Salt Lake City companies form alliance

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Wednesday, Sept. 11, 2002 | 11:14 a.m.

Two Salt Lake City companies have joined Vanguard Media Group, an advertising and public relations firm with offices in Las Vegas, Reno, Salt Lake City and Boise.

Spire Communications and Truesynergy Group have joined Vanguard Media, Salt Lake City, and MassMedia, which has Las Vegas and Reno offices. Paula Yakubik, founder of MassMedia, said the local public relations and advertising firm would continue to be known as MassMedia/Vanguard.

The local company's largest clients are real estate brokerage Colliers International, the state of Nevada, the State Contractors Board, Krispy Kreme Doughnuts and Pulte Homes.