Las Vegas Sun

May 3, 2024

NAB mixes business with entertainment

One of the unique aspects of the National Association of Broadcasters show is that while most of it addresses the business of broadcasting, delegates still kick back and have a little fun.

After all, TV is an entertainment medium.

The association annually inducts performers to the Broadcast Hall of Fame. Past recipients have included the casts of "M*A*S*H," "Star Trek" and "Today" on the television side and Don Imus, Garrison Keillor and Gary Owens for radio.

This year's inductees: right-wing radio commentator Rush Limbaugh and children's television star Bob Keeshan, famed for his on-screen persona, Captain Kangaroo.

But most of the show, which is expected to draw 90,000 people this year, is devoted to business.

The list of keynote speakers emphasizes the interdependency of computers and television.

Steve Jobs, co-founder of Apple Computer, and Intel's Ronald Whittier are on today's agenda while Robert Kinzie, chairman of Iridium, an international consortium of telecommunications and industrial companies building a network of low-orbit satellites, speaks Tuesday.

Robert Iger, president of ABC Inc., will address one of the 11 associations meeting under the NAB umbrella today.

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