Thursday, March 6, 2008 | 11:14 a.m.
FOX Sports’ telecast of Sunday’s UAW-Dodge 400 NASCAR Sprint Cup Series race from Las Vegas Motor Speedway drew a 7.1 final national rating, making it the most-watched race in the event’s 11-year history.
This year’s race, which was won by Carl Edwards, topped the 2002 LVMS race, which drew a 7.0 rating. Nielsen Media Research supplies all ratings figures.
The race also was the fifth most-watched NASCAR race other than a Daytona 500. The race’s rating increased nearly 13 percent from last year’s 6.3
The UAW-Dodge 400 was the highest-rated sporting event of the weekend. It easily outdistanced other events such as the NBA’s Lakers-Magic (3.4) and Bulls-Cavaliers (2.3) games, the PGA Tour’s Honda Classic (2.4) and the NCAA’s Tennessee-Kentucky (1.9) and Duke-N.C. State (1.6) men’s basketball games.
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