Las Vegas Sun

November 30, 2009

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Why?

The Las Vegas Sun asked this question over and over again this winter during an advertising campaign aimed at helping southern Nevada residents understand how the Sun covers the key issues affecting the western and southwestern United States — as well as the world.

The Sun goes beyond merely reporting the news as it happens. Instead, the Sun prides itself on providing readers with why a story is important to them, and how certain events and issues impact their daily lives.

The following section answers the timely questions the Sun's television commercial posed.

 

Why don't we have a bullet train to Los Angeles?

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The idea of building a high-speed train between Southern California and Las Vegas has floated around various government agencies, developers, and construction companies since 1975. In 2005, $45 million was earmarked in that year's national transportation bill to go towards a possible Las Vegas to Anaheim, Calif., bullet train utilizing magnetically levitated technology capable of reaching 300mph — an amount well under the estimated total cost of $10 billion. Read more »




Why is Las Vegas still growing so fast?

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Since its humble beginnings as a dusty railroad town, Las Vegas' growth has skyrocketed. Nevada is consistently ranked as the fastest growing state. Even with nationwide foreclosures causing a housing slump that has hit Nevada hard, the city of Las Vegas looks forward in terms of property and economic growth. While some experts worry about Southern Nevada's changing marketplace, others predict a turnaround by 2009 or 2010. Read more »




Why are casinos being sold to private equity firms?

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Many of the new properties going up on the Strip have heavy, if not majority investment from private equity firms. Analysts say that this trend is simply a function of these firms having more cash on hand to invest. Couple that with a growth in investment opportunities and a higher buy-in price in Las Vegas and it becomes necessary for anyone looking to build or expand casinos to seek out the kind of large investments that private equity firms can offer. Read more »



 

Without the “why” what's the point?

Las Vegas Sun editor Brian Greenspun closes the commercial with this statement: "You always ask why and so do we. That’s why we get to the heart of every story — so that you'll not only know what happened, you’ll know why." Read more of Greenspun's thoughts on the ‘why’ of responsible journalism. »

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