Wednesday, July 23, 2014 | 9:34 p.m.
Pop princess Britney Spears, whose resident show “Britney: Piece of Me” is at the Axis at Planet Hollywood, is launching a sleepwear-apparel line, the Intimate Britney Spears, with retail partner Change Lingerie, a company with more than 180 stores worldwide.
Intimate Britney Spears launches Sept. 9 with an event in New York City featuring an appearance by Spears — probably not solely in the lingerie — and will be on sale online at IntimateBritneySpears.com in the United States and Canada.
Spears is bringing her vision of sleepwear to life with pieces for every woman to feel beautiful. The Intimate Britney Spears features 10 romantic lines of intimate apparel.
The Intimate Britney Spears offers feminine lingerie sets, vintage-inspired bustiers and kimonos and relaxed loungewear including jersey camisoles, sweats and shorts. IBS also features detailed shoulder straps and embellishments as well as crochet edges, lace trim and satin ribbons.
“Every woman should feel confident and beautiful in everything she puts on. My vision for the Intimate Britney Spears is to create pieces that are sexy, luxurious and comfortable at the same time,” Spears said in a news release. “I am excited to introduce this collection because I feel that we accomplished exactly that.”
Products are $17 to $79 and will additionally be sold online at BareNecessities.com and boutique retailers throughout the United States and Canada.
“We are thrilled to build a global intimate-apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident that there is something for everyone to love,” said Claus Walther Jensen, CEO and founder of Change of Scandinavia A/S.
Follow the Intimate Britney Spears on Twitter @IntimateBritneySpears and at Facebook.com/IntimateBritneySpears.
Don Chareunsy is senior editor for arts and entertainment of the Las Vegas Sun.
Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.
Follow Sun A&E Senior Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.
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Catering to the young and modern crowd, Planet Hollywood is a one-stop shop for entertainment with its massive shopping mall, slew of restaurants, spacious casino and clubs.
The ambiance of the casino is retro-chic meets high-tech with black granite floors throughout and colorful LED lights throughout the space. The theme carries into the 100,000 square-foot casino with 250 flat screens topping off slot machines. The casino is also home to 87 tables, a sports book and a poker room.
There's also the Miracle Mile Shops, one Vegas' largest malls, with 140 stores including BCBG Max Azaria, bebe, Urban Outfitters and The Discovery Channel Store.
Following an afternoon of shopping, guests can satisfy their appetites at one of the gourmet restaurants in Planet Hollywood, like the non-traditional approach to steakhouses at Strip House or check out the exotic Far East motif at KOI restaurant and lounge. And if guests are still looking for more, they can spend the after hours at Privé, Triq or Krave nightclubs.
Perhaps one of the resorts biggest attractions came in March with the addition of "Peepshow." The naughty twist on the story of Little Bo Peep is modern-day spin on the run-of-the-mill Vegas topless review. The "Peepshow" stage has seen visiting celebs like Scary Spice Mel B, "Dancing with the Stars" Kelly Monaco and Playboy's Holly Madison.