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December 20, 2014

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Charissa Davidovici: Our Las Vegas-based Sugar Factory expands to Brooklyn and Bahrain — and more

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Sugar Factory in Bahrain.

Sugar Factory Opening @Planet Hollywood

Mike Launch slideshow »
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Kendall Jenner and Charissa Davidovici at Sugar Factory in New York City.

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Sugar Factory in Paris Las Vegas.

Editor’s Note: While Robin Leach takes his traditional summer vacation under the Tuscan sun in Italy, many of our Strip personalities have stepped forward in his absence to pen their own words of wisdom. We continue today with Charissa Davidovici, the sweetheart from the Sugar Factory success story.

Our Las Vegas-based brand Sugar Factory is taking over the world. We are expanding to eight cities in the country in the next year, including adding locations on the Strip, and have already opened our first international location in Bahrain.

All of our new locations will carry Sugar Factory’s celebrity-endorsed Couture Pops, retail merchandise and an array of delightful desserts. One of the exciting aspects of our global expansion is that each location will have its own signature items that can be purchased exclusively in these cities.

The first Sugar Factory to hit California will be located on the Hollywood Walk of Fame on Hollywood Boulevard and Highland AVenue. We are set to open the doors this fall and can’t wait for fans to see our Hollywood Couture Pops. We have designed an Oscars-inspired Couture Pop to commemorate all things Hollywood glam.

In 2014, the Sugar Factory brand will hit the beautiful beaches of Southern California at our location in San Diego. This location will carry all of our popular Couture Pops, along with sweet retail merchandise, milkshakes and sundaes.

We recently celebrated the grand opening of our first East Coast location in New York City’s Meatpacking District. “Keeping Up With the Kardashians” star Kendall Jenner hosted the event and kicked off one of NYC’s newest hotspots.

This venue is not only a retail location but also home to our full American Brasserie menu, where guests enjoy appetizers, breakfast, brunch, lunch, dinner, cocktails and desserts.

Our next East Coast location is slated to open shortly after our Los Angeles retail shop in late fall. Home of the Brooklyn Nets, Sugar Factory will invade Barclays Center in New York. This sweet shop will house Brooklyn Nets Couture Pops, gummy basketballs and a Brooklyn Bridge candy line in honor of the landmark.

Three additional East Coast locations are set to have Sugar Factory on their stomping grounds within the upcoming year. We plan to open up shop in our nation’s capital, Washington, D.C., along with retail locations in Boston and New York, as well as Chicago.

Sugar Factory will grow as we open three retail locations in the South. Miami and Orlando will get their sugar fix with our tempting treats, signature sundaes and shakes, and Couture Pops in the Sunshine State. Fans in Houston, Texas, baby, will gain a retail shop, as well.

We have begun our international expansion and are so excited to share our brand with Sugar Factory fans overseas. Our Bahrain store, located at the Ritz-Carlton, has partnered with Bahrain-based Haute Cupcakes to deliver one-of-a-kind treats along with our retail merchandise and Couture Pops.

Our team is excited about the numerous expansions for our brand. We look forward to sharing the sweet empire we started in Las Vegas with the world.

Sugar Factory offers a one-of-a-kind experience that continues to bring smiles across the faces of our sweet fans. We can’t wait to continue the tradition of bringing our fan-favorite celebrities and treats to your hometown.

Check out our other guest columns today from hypnotist Marc Savard and photographer Jeff Mitchum, and Thursday from “Million Dollar Quartet” stars Marc Donovan and Robert Britton Lyons and Comme Ca executive chef David Myers.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

Follow Vegas DeLuxe on Twitter at Twitter.com/vegasdeluxe.

Follow VDLX Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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