Tuesday, Dec. 10, 2013 | 3:27 p.m.
Britney Spears Perfume
Mark your territory: Britney Spears has arrived on the Strip for her “Piece of Me” takeover in the middle of a whirlwind of publicity and promotion ahead of the Dec. 27 world premiere at Planet Hollywood.
Today she steps foot on her new PH Live stage for the first time to run the technical and costume rehearsals. “She has the show down, and today all the bells and whistles are added — the incredible, never-before-seen video wall effects, the stage and the sound effects,” I was reliably told.
“It’s an amazing show. It’s intimate and close up for fans. It’s better than you have ever expected from Britney. It’s one of the largest indoor immersive stage productions in the world creating what will be the most cutting-edge pop concert experience ever produced for Las Vegas. Her new theater is an absolute first for America and maybe the world.”
Today’s first staging follows on the heels of her official welcome arrival one week ago at Planet Hollywood. It coincides with the release of the video of her new single “Perfume” and the sneak preview of Friday’s newsstand release of the January InStyle.
E! Entertainment cameras are following her almost around the clock for a 90-minute special that will broadcast twice back-to-back (8 and 9:30 p.m.) on Sunday, Dec. 22, five days before her opening night. Expect to see Miley Cyrus, Katy Perry and Mario Lopez in the front row to cheer on Britney.
In a Q+A before she left L.A., Britney talked about “Piece of Me.”
“It’s all coming together now as one big piece,” she said. “There are so many things going on in the show. We haven’t done it with the clothes, and we haven’t done it with all the water gags and all the quick changes yet. It’s a one-of-a-kind completely different from any show I’ve ever done. It’s definitely the hardest and probably the funnest, too."
Britney says the Las Vegas spectacular is something she had always dreamed of: “It’s actually really funny because it’s something that I’ve always wanted to do. It’s something that I’ve always kind of had in the back of my mind that I’ve always wanted to do, but I’ve never really followed through with it. Finally I took a grip on it and said this is what I want to do.”
Britney’s first run will wind down Feb. 22. To meet demand, tickets for her second set of shows April 25 through Sept. 6 have already gone on sale ahead of the opening.
In our initial coverage of Britney’s arrival last week, Britney said: “We’re going to have a party. We will have that vibe in the theater, and people there will really feel they are with me inside the show. This is the most dancing I’ve ever done, and the show will allow fans to feel closer to me than we’ve ever had possible before.
“There are a lot of different, interesting aspects and a lot of moments where the audience feels like they’re in the show with us, a lot of special effects like that.”
The Britney rumors have already begun: Gossip website Celebrity Fix said in an exclusive this morning that Britney will marry her lawyer boyfriend David Lucado on New Year’s Eve here in a wedding chapel. However, nobody believes it to be true.
“She’s totally focused on the show right now. Yes, it’s true she’s said that she’d like to remarry sometime and add to her family, but that’s for a lot later down the road,” I was told.
However, Britney is expected to find a home here in Las Vegas for her two sons, Sean and Jayden, and herself for her two-year residency at Planet Hollywood — and that, too, could be extended just like Celine Dion and Shania Twain have done with their contracts at the Colosseum in Caesars Palace.
Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.
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Catering to the young and modern crowd, Planet Hollywood is a one-stop shop for entertainment with its massive shopping mall, slew of restaurants, spacious casino and clubs.
The ambiance of the casino is retro-chic meets high-tech with black granite floors throughout and colorful LED lights throughout the space. The theme carries into the 100,000 square-foot casino with 250 flat screens topping off slot machines. The casino is also home to 87 tables, a sports book and a poker room.
There's also the Miracle Mile Shops, one Vegas' largest malls, with 140 stores including BCBG Max Azaria, bebe, Urban Outfitters and The Discovery Channel Store.
Following an afternoon of shopping, guests can satisfy their appetites at one of the gourmet restaurants in Planet Hollywood, like the non-traditional approach to steakhouses at Strip House or check out the exotic Far East motif at KOI restaurant and lounge. And if guests are still looking for more, they can spend the after hours at Privé, Triq or Krave nightclubs.
Perhaps one of the resorts biggest attractions came in March with the addition of "Peepshow." The naughty twist on the story of Little Bo Peep is modern-day spin on the run-of-the-mill Vegas topless review. The "Peepshow" stage has seen visiting celebs like Scary Spice Mel B, "Dancing with the Stars" Kelly Monaco and Playboy's Holly Madison.