Las Vegas Sun

October 20, 2014

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MAGIC attendees include Kellan Lutz, Marc Jacobs, Jessica Simpson, Kristin Cavallari, Floyd Mayweather Jr. and T.I.

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Abbot + Main

Kellan Lutz works on designs for Abbot + Main.

Kellan Lutz's Birthday Celebration at Pure

Kellan Lutz celebrates his birthday and his brother Brandons' Bachelor party at Pureat Caesars Palace on March 12, 2011. Launch slideshow »

Kristin Cavallari at Wet Republic

Kristin Cavallari hosts at Wet Republic in MGM Grand on June 19, 2010. Launch slideshow »

2013 MAGIC Week: Weezer at Haze

Actress Lydia Hearst poses with members of Weezer during an AG Jeans-hosted private event at Haze in Aria on Tuesday, Feb. 19, 2013. Launch slideshow »

2012 MAGIC Day 2: Audrina Patridge, Carey Hart, Avril Lavigne, Chuck Zito, Adrienne Maloof

Audrina Patridge at the Launch slideshow »

Celebrities who are using their star status to build fashion fiefdoms are growing in numbers for this year’s MAGIC convention getting underway today. It’s an all-star turnout during Market Week, kicking off this afternoon with “Twilight” hunk Kellan Lutz at Mandalay Bay, who previews his pre-Spring 2014 Abbot + Main men’s and women’s collection.

MAGIC has called Las Vegas home since 1989, and the twice-a-year Las Vegas Convention Center exhibits every February and August are booked for now through 2015.

David Cassidy performs at the ’70s Splendor opening-night concert party this evening. “The Hills” star Kristin Cavallari presents her footwear collection with Chinese Laundry. Jessica Simpson and Rachel Zoe are here later this week with their bestselling brands. The celebrity faces for Pastry fashions are Madison Pettis, Alli Simpson, Jessica Jarnell, Coco Jones and Katie Armiger.

Boxing champion Floyd Mayweather Jr. will set up a live boxing ring to showcase his sportswear line Money Team. Rappers T.I , Tyga and Wiz Khalifa are all expected to showcase their brands: Tyga’s Last Kings, T.I’s Akoo and Wiz with his namesake brand.

Tonight, fashion king Marc Jacobs celebrates his 120 beauty products line at his boutique in the Forum Shops at Caesars Palace. He’ll pour champagne and supervise the Sephora makeup artists.

“We’re pushing boundaries with a spirit of youth, confidence and experimentation to create individual styles. It’s taking liberties and tomorrow’s technology today with provocative shades and playing with daring designs,” he told me. “The idea of transforming a person into what she really wants to be is a lot of fun.”

Fashion icon Tarina Tarantino hosts a book signing and makeup showcase tonight at Love Jones boutique at the Hard Rock Hotel. Her latest do-it-yourself jewelry design book is “The Sparkle Factory” showing how to make 20 of her essential pieces. Mayer Hawthorne and the Yeah, Yeah, Yeahs are scheduled to perform during MAGIC, as well.

But it might be 15-year-old Madison Nicole who winds up getting the most attention. The teen has become an overnight mogul as a designer and entrepreneur with the amazing success of her FishFlops, a fun line of matching hats, T-shirts and, of course, flip-flops.

Jamie Chung, Bryan Greenberg, Odette Annable and David Annable will be at MAGIC to support OmniPeace’s “Fashion Saves Live” collection that helps build schools through their sales. Style Magazine’s Hal Rubenstein returns for his second season at MAGIC, curating the spring 2014 ready-to-wear runway shows with top looks, trends and must-haves predicted for next year.

MAGIC is the largest fashion trade event in North America. In its last three years, Las Vegas exhibitors have increased by 39 percent and attendance by 14 percent. Officials estimate $600 million in business sales during the show.

Expect to see at least 20,000 worldwide buyers for the 2,000 merchandise brands on display at Las Vegas Convention Center and Mandalay Bay Convention Center.

It’s not just American designers. There will be a special platform for 22 Italian footwear manufacturers showing spring and summer 2014 collections of footwear and leather goods. Last year, they sold nearly 13 million pairs of shoes in America. In all, there will be 600 footwear exhibitors representing more than 1,600 brands.

Fashion writers from around the world will be covering MAGIC, and the growth of the Internet also is proven with no less than 15 accredited bloggers reporting live on the trends and new designers.

Vegas DeLuxe welcomes all the designers and delegates and is thrilled that for the next four days, the fashion world has forgotten the runways of Paris, Milan and Tokyo — and the focus is exclusively on Las Vegas!

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

Follow Vegas DeLuxe on Twitter at Twitter.com/vegasdeluxe.

Follow Sun A&E Senior Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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