I think everyone is getting this service wrong! Are you a pregnant woman and been to your OB, and left sitting in the waiting room to see him/her for 3 hours or more. Or had a question at 2 am and their answering service gave you this answer, "This is not an emergency we can not page the doctor for you, if you feel it is an emergency go to the ER." Well I have been pregnant and both of these things happened to me during my second pregnancy, high risk pregnancy, on a home pump preventing me from going into labor at 16 weeks. To have full access to my doctor without someone that does not have MD at the end of their name making important decisions or my doctor being to busy delivering other babies to see me at my scheduled appointment time, would've been ideal for me. I wish this service was there when I was having babies, I would of jumped at the opportunity to go with this program. I am a middle class working mother and still would've paid for this service. I look at it as these three women giving up something, to give their patients quality care at any time.