Prive

3667 Las Vegas Boulevard South, Las Vegas, 89109 (Directions)
In Planet Hollywood
702-523-6002
702-492-3960
Web site: http://www.planethollywoodresort.com/ntl_prive.php

Perhaps, while driving past the airport, or walking down the Strip, you saw an ad that caught your eye--and then proceeded to hold it captive for about three and a half minutes—with a bunch of hot, drunk, up-for-anything chicks collapsed in a big pile of skin, silk and alcohol on a tile bathroom floor (see also: every guy’s fantasy). It looks straight off some wannabe model’s MySpace page. The club, which opened over New Year’s at Planet Hollywood, is owned by The Opium Group, a corporation that also owns four very popular clubs in Miami, including the original Prive. Needless to say, the Opium Group’s new venture has brought something different to Strip nightlife and, in this case, different is better. First of all, the dress code urges you to ditch the standard button up collared shirt and trousers and instead opt go for something edgier and more individualistic. Second, when you get in, there is a big inviting cognac leather couch that-hallelujah!—you don’t have to pay to sit on. Third, the dance floor is spacious (350 feet of Brazilian cherry hardwood), so you can easily traverse it to get to the bathrooms or one of the five bars. Fourth, there is no roped-off VIP area and clubgoers are encouraged to dance everywhere, even on top of the tables, furniture and speakers. Fifth, there is an intimate lounge dubbed The Living Room that is modeled after a fusion of a Greek theater and 1940s cigar lounge with features like a granite bar, Persian rugs, glass-enclosed fireplaces and large Victorian mirrors. The only question is, with all these amenities, why was that ad shot in the bathroom anyway?

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