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April 21, 2014

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CEO Jerry Stritzke is seen at REI headquarters in Kent, Wash., Dec. 23, 2013. He's traded his suit and tie for a flannel shirt, Patagonia vest and jeans.

Erika Schultz/Seattle Times / MCT

CEO Jerry Stritzke is seen at REI headquarters in Kent, Wash., Dec. 23, 2013. He's traded his suit and tie for a flannel shirt, Patagonia vest and jeans.