Las Vegas Sun

March 28, 2024

letter to the editor:

Radio stations rushing the season

I read the Sun’s article on all-Christmas radio. Talk about rushing the season. One station starts its Christmas music at Halloween?

It of course is a sales gimmick to attract advertisers, whether it does or not I don’t know, but they say they get good ratings.

I’m sure the bulk of the ratings come from in-store listening where it’s on to motivate the shoppers.

When my late wife used to get her nails done during the seasonal blitz, they had it on at the nail place. It almost drove me up the wall.

The author is a former broadcaster and current commercial announcer.

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