Las Vegas Sun

April 23, 2014

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Introducing The Sunday: A new way to get news in Nevada

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Against a local and national media landscape characterized by decline, the Greenspun Media Group is bucking the trend and will grow with today’s launch of The Sunday, a free weekly news publication.

Designed for today’s readers, The Sunday represents a new model that already is garnering national attention: a groundbreaking weekly news product in print, backed by an up-to-the-minute 24/7 digital news operation to serve daily readers.

The Sunday, described by GMG editor and publisher Brian Greenspun as “a Time or Newsweek but entirely focused on local topics,” offers a mix of news, politics, business, opinion and lifestyle stories in a bright, graphically rich and lively format. The new publication provides deep perspective and context to events and issues, along with personality profiles, how-to guides for homemakers and hobbyists, and more. Other special features include extensive community calendar listings, puzzles and coupons.

GMG’s award-winning business publication, VEGAS INC, will move intact into The Sunday, which will be available at more than 1,500 locations in the valley.

Among those distribution points are Albertsons, Smith’s, Glazier’s Food Marketplace, Barnes & Noble, Coffee Bean & Tea Leaf, and select locations of 7-Eleven, Terrible Herbst, AM/PM and other convenience stores.

Each week, 65,000 copies of The Sunday will be placed on racks. The publication will be delivered to distribution points starting today and continuing each Saturday.

“With a large segment of our audience getting their news on weekdays from our 24/7 websites, we saw the need for a weekend print publication that allowed a deeper dive into topics that people in our community care about,” Greenspun said. “The Sunday is that product. It’s the missing piece in the media equation. A large portion of our audience will get its information in The Sunday and VEGAS INC, combined with our websites. Las Vegas Weekly will provide arts and entertainment news on Thursdays, and we’ve got the Las Vegas Sun for the portion of our audience who continues to rely on daily print. Finally, we’re reaching the tourist market with Las Vegas Magazine and Vegas2Go.”

The Sunday’s 68-page premiere issue features a cover story examining the risks and costs of youth sports, as well as an in-depth article about the 2010 death and dismemberment of Las Vegas Strip dancer Debbie Flores Narvaez.

The first installment of The Sunday’s “5-Minute Expert,” which explains complicated topics in a new way, outlines how casinos get cars onto banks of slot machines for special giveaways. Sports Editor Ray Brewer explains why Manny Pacquiao will come back to Las Vegas to fight this year after refusing last year to compete in the United States, and a lifestyle feature includes instructions on how to brew beer at home.

“The Sunday has something for everyone, from the news junkie to the casual reader strapped for time,” Editor Delen Goldberg said. “We expect to redefine how Southern Nevadans get their news and find out about what’s happening around us.”

The first issue also contains more than $900 in coupons, as well as a guide to casino promotions.

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