Las Vegas Sun

November 28, 2014

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Texas-based family clothing store enters Las Vegas market

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Courtesy of Melrose Family Fashion

Melrose Family Fashion, a Texas-based company targeting Hispanic consumers, opened its first store in the Las Vegas Valley on Oct. 25 at 2335 E. Lake Mead Blvd. The company plans to keep expanding into Nevada, and its second Southern Nevada store will open before the end of November.

Melrose Family Fashions, which made its entry into the Southern Nevada market in late October, is not just sticking its toe in the water. The Texas-based clothing store is doing a cannonball into the Las Vegas Valley with more stores on the way.

Geared toward the Hispanic market, Melrose opened its first store in the area Oct. 25 at 2335 E. Lake Mead Blvd. The North Las Vegas launch included a ribbon-cutting and a raffle for a shopping spree.

In a reflection of how bullish the company is about the market, Melrose representatives announced they were planning to open a second store before the end of the month and possibly more further down the road.

"Opening stores in Nevada was a business decision based on consumer demand,” said T.J. Flowers, president of Melrose Family Fashions. “As we have opened stores in Arizona, New Mexico and California, consumers from Nevada shopping our stores would ask, ‘When are you opening a store in my state?’ It seemed a natural progression to open stores in Las Vegas.”

Melrose is scheduled to open its second store in Southern Nevada, 4600 Meadows Lane in the Loma Vista Shopping Center, on Nov. 22.

Southern Nevada is home to one of the fastest-growing Hispanic markets in the country over the past 13 years, according to Nielsen.

Melrose Family Fashions is owned by United Fashion of Texas, which was founded in 1976 in McAllen, Texas, and since 1991 has operated out of San Antonio. The chain has more than 100 stores in Texas, New Mexico, Arizona, California and now Nevada.

Melrose specializes in nonbranded clothing that emulates major fashion brands. The store carries clothes, shoes and accessories for all ages, genders and sizes.

The two Las Vegas Valley stores will employ a total of 45 people, according to Melrose spokeswoman Genevieve Valdes.

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