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October 30, 2014

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LVCVA teams up with Bravo’s ‘Watch What Happens Live’ for Las Vegas-themed episode

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Associated Press

Comedienne Amy Schumer has worked her way up the ranks to her own “Comedy Central” special and headlining gigs on the Strip.

The Las Vegas Convention and Visitors Authority is teaming up with Bravo in a content-partnership effort to help promote Las Vegas as a travel destination.

The LVCVA will sponsor a special May 13 episode of the network’s late-night interactive talk show “Watch What Happens Live” beginning at 11 p.m. EDT. The show, which runs Thursdays through Sundays, features host Andy Cohen and a variety of guests from the worlds of entertainment and pop culture engaging in games and debates about current events, pop culture news and fashion.

The Las Vegas edition will feature Las Vegasdotcom, the character at the center of LVCVA’s latest marketing campaign, as a guest bartender who will prepare various Las Vegas-themed cocktails for Cohen and his guests, comedienne Amy Schumer and “The Real Housewives of Orange County” star Gretchen Rossi. The episode also will feature a Las Vegas-inspired trivia game and, according to the network, “a few exciting surprises.”

"Bravo offered up a great opportunity for Las Vegas to showcase why it is a unique and exciting destination," LVCVA Senior Vice President of Marketing Cathy Tull said in a statement. " ’Watch What Happens Live’ will allow Bravo viewers to see Las Vegas as a world-class destination with the finest dining, shopping, entertainment and luxury experiences."

Follow Andrea Domanick on Twitter at @AndreaDomanick and fan her on Facebook at Facebook.com/AndreaDomanick.

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