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October 20, 2014

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Aliante resort owner taking over management from Station Casinos

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Leila Navidi

Shown in October 2008, before its opening, Aliante Station Casino and Hotel in North Las Vegas will be managed by its new owner as the Aliante Casino + Hotel.

Aliante Casino + Hotel is promising a “new day” when the property’s owner takes over management from Station Casinos this week.

The North Las Vegas resort-casino announced today it will mark Thursday’s shift in management with promotions around the theme “A Brand New Day” and a new player loyalty card.

Station Casinos opened the property in 2008. In November 2011, Aliante Gaming LLC took over ownership, while Station continued to manage the resort. On Thursday, Aliante Gaming formally takes charge.

The 200-room hotel and casino, which sits on 40 acres in the Aliante master-planned community at Aliante Parkway and Interstate 215, is a four Diamond AAA-rated resort.

Terry Downey, general manager, said changes include a new mix of live entertainment, promotions, new restaurants and a new player loyalty program.

The new player loyalty program, called Aliante Players Club, honors current players’ status levels by matching them with a new equivalent tier status.

Players can pick up their new loyalty cards beginning at 10 a.m. Thursday at the rewards center. The first promotion will begin at noon Thursday, with a 10X play lasting all day.

The casino also will introduce an all-paper, all-day bingo hall with a blackout progressive starting at $10,000.

The race and sports book will offer an extensive betting menu, along with some exclusive prop bets not found elsewhere.

Aliante is introducing three new restaurants: Bistro 57, described as having “a lively and modern atmosphere inspired by the flavors of Europe,” The Salted Lime, a margarita bar and restaurant, and Medley Buffet, which will serve offerings from around the world.

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  1. This is going to be tough. The place is located in the middle of nowhere and anyone who does live close to it can't afford to gamble much. Station is smart to get out now.

  2. Stations has been "out" for a while now. This property was turned over to the lenders and Stations just had a management contract until the lenders got their ducks in a row.

    Good move for both. The lenders are into the property cheap now and they can run their own show. Good for them.

    Stations can concentrate on their other properties and ventures that are doing well.

  3. Aliante Hotel and Casino can only benefit from this change of management.
    It is a beautiful and well-designed building, and the employees are well-trained and friendly.
    Frankly, the biggest problem is trying to soak up players' money far too fast through the use of very tight machines, including mostly short-pay schedules for video poker.
    Now that the new owners can manage the property, perhaps the new folks will see the wisdom in introducing player-friendly pay tables and promotions.
    The buffet was previously negelected to near-death: Cheaper is not always better, you know.
    I look forward to seeing positive changes that will only make for a more enjoyable experience for players.

  4. I don't know Aliante, but I know Stations largely from Sunset and Green Valley Ranch. When I moved here in '03 I knew I couldn't beat the casinos over the long haul, but having owned a poker room back in Calif. it was in my blood. I bought a few thousand shares of Station at $31 and was "forced" to sell it out at $90. So I figured I had paid for my gambling habit for life.

    The root problem with Station Casinos is that they seem to keep putting Strip-trained management in at the top. BUT the neighborhood casino business is a totally different service business.

    The strip operations count on getting people there for a glitzy and exciting few days, while emptying thier ATM cards as fast as they can. Their main preoccupation at the tables is to avoid someone who might be cheating, even at the cost of deeply insulting the 99.99% who are honest. (don't EVER try to hold your cards with both hands or over the edge of the table!)

    The neighborhood casinos live by their weekly or even daily repeat customers. They want a comfortable time, willing to lose a couple of hundred or so, and come back in a few days. They get to know the other regulars, the dealers and pit bulls, hear the gossip, complain about how come management took out their favorite table, and settle for a cheap dinner comp. Yet, amazingly THE MANAGERS NEVER ASK THESE LOYALS WHAT THEY WANT. No one among the rapidly diminishing regulars at Sunset station has ever been asked, orally or by way of a customer survey, what keeps them coming back. What a way to run a Railroad (pun intended). Their loyalty marketing seems to be based on sending out some $10 or $20 coupons good for one bet a week...who do you know that would bother to drive to a place and spend hours losing money for a chance to win $10? lol

    The worst habit at Stations is that some genius keeps pulling out certain games, I suppose because their mark up wasn't good enough. They don't pay any attention to what the locals want to play. I recently moved my 3 night a week play from Sunset to GVR for one reason...Sunset has taken out almost all of the carnival table games that a regular might play, while GVR at least has 3 left to choose from...oops, this week they dropped one of those. As the games left, so did the regular customers and as they left so did many of the dealers I liked leaving me lonely...last time I was in to Sunset I was the sole player, with 4 employees in the pit (at 5pm).

    As a retired business man, it is sad to see a business so terribly miss the mark and gradually destroy what was a fun place to spend a few hours. The one consolation I have is that since the Fertita's took it back private, I can no longer own the stock. Aliante can't possibly do worse on their own.