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August 31, 2014

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Survey finds satisfaction with downtown Las Vegas efforts

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Leila Navidi

Looking north up Main Street during a bus tour of downtown Las Vegas real estate projects on Thursday, September 13, 2012.

Downtown Las Vegas Bus Tour

Looking north up Main Street during a bus tour of downtown Las Vegas real estate projects on Thursday, September 13, 2012. Launch slideshow »

Visitors love downtown Las Vegas, believe it or not, says a new survey presented Wedneday to the Las Vegas City Council.

The Downtown Las Vegas Alliance, in partnership with the Regional Transportation Commission and the Las Vegas Redevelopment Agency, funded a community survey to determine resident awareness of downtown projects and the perception of those projects.

Here are the results by the numbers:

400: Number of people surveyed (47 percent from unincorporated Clark County; 31 percent from Las Vegas; 12 from percent Henderson; 10 percent from North Las Vegas).

70: Percent of those surveyed who have heard about downtown in the last 12 months.

79: Percent who had somewhat to very positive reactions to what they heard about downtown.

15: Percent who heard about the Smith Center for the Performing Arts, the highest vote-getter (14 percent heard about new businesses; 13 percent heard about Zappos/Downtown Project).

25: Percent of people who heard about downtown through newspapers, the highest percent of all sources. (TV was second with 21 percent).

74: Percent who have very or somewhat positive impression of downtown Las Vegas.

81: Percent who believe downtown is heading in the right direction.

58: Percent very likely to recommend a visit to downtown; 26 percent would be somewhat likely to recommend.

48: Percent who have visited downtown five or more times in last 12 months.

29: Percent who visit downtown for sightseeing/walking around (highest percent; dining was second highest at 20 percent. Visit an art gallery and a hotel stay were lowest, at 0.7 and 0.4 percent respectively).

94: Percent who had positive experiences downtown (53 percent of those said it was very positive).

73: Percent likely to visit downtown again in next six months.

The council was not asked to take any action on the survey.

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  1. I love downtown.