Las Vegas Sun

September 21, 2014

Currently: 89° — Complete forecast | Log in | Create an account

Berkley portrayed as champion of veterans in TV campaign ad

Shelley Berkley

Shelley Berkley

Dean Heller

Dean Heller

After 14 years in Washington, Democratic U.S. Rep. Shelley Berkley is reintroducing herself as a champion for veterans with her first TV ad in Nevada's U.S. Senate campaign.

The 60-second spot shared with The Associated Press heavily features the father of an Iraq war veteran who died after he was diagnosed with post-traumatic stress syndrome. The father, Tony Bailey of Las Vegas, says Berkley reached out to him after the death and sponsored a bill in his son's name to improve mental health services for veterans.

"The Justin Bailey Act is meant to help veterans. And to know that I can see people that have been helped by my son, I can't imagine being prouder," the father says.

The emotional TV spot barely showcases Berkley, an unusual move for a campaign's introductory ad. She speaks only to say she approves the advertisement, as is required by federal law. She is shown briefly twice. In one image, she writes at a desk, with an American flag in the background. In the final image, she is shown sitting and talking with veterans.

The ad is scheduled to run starting Thursday on broadcast TV stations across northern Nevada, where her Republican rival, U.S. Sen. Dean Heller, is better known. Heller represented the region in the House before he was appointed to the Senate last year following the resignation of Republican Sen. John Ensign.

Berkley's campaign would not say how much was spent on the ad, how long the spot will run on TV or when a second, broader TV ad might hit the airwaves.

Berkley's ad hits the airwaves a month after she launched a statewide campaign to meet with veterans and discuss their issues. Her campaign said veterans' issues are close to her and insisted the ad was not an election gimmick.

Berkley was previously a member of the House Veterans Affairs' Committee and advocated for a new veterans medical center in North Las Vegas. Her father is a World War II veteran and has campaigned by her side.

Last week, Crossroads GPS launched a $320,000 ad campaign throughout Nevada attacking Berkley's record in Washington. The Karl Rove-backed group claimed she supported tax increases and policies that cost jobs.

In March, Berkley tried to persuade Heller to agree to a ban on third-party spending on television and radio advertising, but he declined.

Bailey was a Marine infantryman scheduled to end his tour in 2003, but got a "stop-loss" order that sent him to Iraq until 2004. He had trouble adjusting after discharge and checked himself into the VA hospital in Los Angeles in late November 2006. He overdosed two months later after the hospital staff gave him a supply of medications to administer himself. He was 27.

Berkley was first elected to represent Las Vegas in the U.S. House in 1998. Heller was elected to the House in 2006.

The contest is one of the closest races in the nation and could determine whether Democrats keep their majority in the Senate.

Join the Discussion:

Check this out for a full explanation of our conversion to the LiveFyre commenting system and instructions on how to sign up for an account.

Full comments policy

Previous Discussion: 1 comments so far…

Comments are moderated by Las Vegas Sun editors. Our goal is not to limit the discussion, but rather to elevate it. Comments should be relevant and contain no abusive language. Comments that are off-topic, vulgar, profane or include personal attacks will be removed. Full comments policy. Additionally, we now display comments from trusted commenters by default. Those wishing to become a trusted commenter need to verify their identity or sign in with Facebook Connect to tie their Facebook account to their Las Vegas Sun account. For more on this change, read our story about how it works and why we did it.

Only trusted comments are displayed on this page. Untrusted comments have expired from this story.

  1. "Last week, Crossroads GPS launched a $320,000 ad campaign throughout Nevada attacking Berkley's record in Washington. The Karl Rove-backed group claimed she supported tax increases and policies that cost jobs."

    As a retired U.S. Navy Veteran, my choice is clear with Ms. Berkley.

    Especially after attack ads from a company that is fronted by Mr. Rove? That idiot used us (I was active duty during the Bush debacle years) as cannon fodder. I guarantee you Mr. Rove could care less if we lived or died. Only for political purposes was his ulterior motive. It surely wasn't patriotism.

    And STILL to this day, I believe deep down to my very soul that Rove, Bush Jr., Cheney, Wolfowitz, Rumsfeld, Rice, and a whole host of other cohorts from that administration should all be put on trial for the murder of over 4,000 American military servicemembers by getting them involved in a war for absolutely no reason at all. All of them were so determined to start a war with Iraq, they basically rejected learned assessments by the CIA. Instead they created a WHIG (White House Intelligence Group) ONLY for the purpose of making the intelligence fit the agenda they wanted. WMDs. Yeah. Right. They KNEW there weren't any there. It was all a fabrication.

    You ask me, if Mr. Heller was serious about getting elected (not re-elected...he was appointed that Senate Seat...replacing a totally disgusting disgraced Republican (Ensign) who had to quite before he was tossed out on his ear and/or criminally prosecuted for corruption), he would completely disassociate himself from Mr. Rove.

    This Rove and Heller alignment is pretty much like putting whipped creme on a hot dog...especially when talking about Veterans Affairs issues. It adds absolutely no legitimacy AT ALL...nor does it make any sense.

    To Heck with Heller and to Heller with Heck. Both of them are hypocrites.