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Tuesday, March 20, 2012 | 12:11 p.m.
Arizona Charlie's says it is beefing up its acePLAY players loyalty program, to make it easier for customers to amass points to exchange for cash, extra plays, food and comps.
The enhanced program will be offered at the two Arizona Charlie's locations, along with the Stratosphere and Aquarius resorts.
In the program, players can earn $1 for every 600 points, $1 in slots, bingo or keno play for 500 points and $1 in comps for 300 points. Points needed for comps are only half of those required for cash awards.
A new level has also been added to color-coded levels of play. Red is the top level followed by green, orange and blue. The top two levels also get a boost in how quickly they can earn points.
New awards start with bonus points of 6,000 points for green members and 15,600 points for red members.
“Points can be accumulated faster than ever before, and avid players will see their loyalty directly rewarded," John Moran, vice president of marketing at American Casino & Entertainment Properties, the properties' parent company, said in statement.
The company said the changes were an attempt to compete with larger casinos that give away bigger prizes. American Casino said it aimed to build loyalty by giving points for consistent play and giving customers more choices in how to use them.
Players can check account details at acePLAYinfo.com.
Now if you could only breathe in AZ Ch on Decatur or the Strat had decent VP odds, but alas, no. The Aquarius in Laughlin is nice.
I wonder if either Mr. Moran or Mr. Lurie have ventured through Charlie's on Decatur lately. Their clientele has deteriorated. Yes, there are lots of people there, but they are low digit players (a penny per card on 4-card keno, for instance) who likely will not benefit very much from nor add very much to the new rewards program. Many are dirty and smell like they need to bathe.
I also wonder how long Ron's Steakhouse can continue. If outback couldn't make it with cheap fare, how can a higher end eatery survive. Most Charlie's customers are in the Sourdough Cafe or hangin' out by subway. Even the buffet has been less busy the few times I've given it one more chance in the past year or so.
Charlie's/ACEP might do better to market to their historic customers--the ones who've stopped playing there on a regular basis by checking their data more thoroughly. Stop asking what have you done for me lately and start asking what did you do for me before that you don't do now and how can I get you to do it again.
I used to play $2-300 per visit. And then they dropped me after I was gone for several months on family matters. It just gets worse and worse at Charlie's. Machines are dirty, cigarettes snuffed out on them, not enough ashtrays, slow--if any--beverage service, lower class of people.
These days, I simply exercise my right to choose by visiting any of the scores of nicer, cleaner, friendlier casinos in the locals' market.
I thought, for a moment, you were describing Station Casinos, iwonder. Seems to be the safe route. Cater to the nickle and dimers and grind out the action with little or no risk to the casino.
The 1 dollar double bonus progressive on A-C Decatur is playable. I hit 4 aces one afternoon and this was a sweet bonus :)
From Switzerland