Sam Morris / Las Vegas Sun
Tuesday, March 20, 2012 | 12:11 p.m.
Arizona Charlie's says it is beefing up its acePLAY players loyalty program, to make it easier for customers to amass points to exchange for cash, extra plays, food and comps.
The enhanced program will be offered at the two Arizona Charlie's locations, along with the Stratosphere and Aquarius resorts.
In the program, players can earn $1 for every 600 points, $1 in slots, bingo or keno play for 500 points and $1 in comps for 300 points. Points needed for comps are only half of those required for cash awards.
A new level has also been added to color-coded levels of play. Red is the top level followed by green, orange and blue. The top two levels also get a boost in how quickly they can earn points.
New awards start with bonus points of 6,000 points for green members and 15,600 points for red members.
“Points can be accumulated faster than ever before, and avid players will see their loyalty directly rewarded," John Moran, vice president of marketing at American Casino & Entertainment Properties, the properties' parent company, said in statement.
The company said the changes were an attempt to compete with larger casinos that give away bigger prizes. American Casino said it aimed to build loyalty by giving points for consistent play and giving customers more choices in how to use them.
Players can check account details at acePLAYinfo.com.