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December 18, 2014

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Shabby Apple celebrates classic femininity and romantic whimsy

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Fashion has done it all. That’s why it steals from the past, though some eras are less flattering than others (see: pegged, acid-washed, bow-zippered jeans). And that’s why Shabby Apple worships classic femininity and romantic whimsy—impeccably tailored clothes that love natural waists and curves without giving too much away à la those horrifying micro-shorts teen girls are always picking out of their butts.

The collections have old-fashioned charm (heavy on the ’30s, ’40s and ’50s) in categories ranging from skirts to swim, though the brand is known for dresses that need no embellishment. It was founded by women for women, and the company supports charitable causes that serve women and children, as well as young designers who may not have the means to break into the style industry.

Visit the site; answer its “Fit to Flatter” questions (one about where the chocolate cake attaches itself to your body); and start shopping. Then snap a photo of yourself looking fabulous, and you might end up spotlighted on Shabby’s blog. After all, “Shabby Apple celebrates the short legs, curvy hips, straight waists and flat chests in all of us.”

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