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Workers prepare to hang the final letter in the new sign at the LVH casino in Las Vegas on Thursday, July 26, 2012.
Thursday, July 26, 2012 | 5:15 p.m.
The LVH officially lifted its new name to the front of the historic Las Vegas hotel Thursday afternoon by placing the final letter of its sign.
The hotel and casino on Paradise Road opened in 1969 as the International Hotel and later became the Las Vegas Hilton. Owners changed the name to LVH (for Las Vegas Hotel) in January, after losing the rights to the Hilton name amid threats of foreclosure and financial struggles.
Hotel officials, however, said the new letters also signaled signs for the future of the 2,900-room resort. It also said plans are in the works for new retail stores, casino games and a restaurant — "things you wouldn’t do if the doors were closing," said a statement Thursday afternoon.
The resort also said it has bookings for its convention center past 2013.
Workers from Dielco Crane Service in Las Vegas hoisted the final 8,000-pound "L" on the north side of the sign around 3 p.m. to the top of the 275-foot front sign. Each of the three letters are 30 feet tall and 15 feet wide.
Follow Ron Sylvester as he covers the Las Vegas Strip on Twitter @rsylvester.
30 ft. tall and 15 ft high. Something's not right here.
What a joke
The top of the "L" is covered in dirt and dust in the photos. A crane company not a sign company is putting up the letters. I deduce that these are the L, the V, and the H from the Las Vegas Hilton, dah, that have been in storage. If you weren't going to give them fresh paint, you could have at least hosed them off so the colors and neon looked bright. Just last month, there were reports that LVH was in dire financial shape and would close any day. Why are they paying to put this sign up?
You're booking Rich Little and Chicago? Who's you're target audience, people who have been dead for 20 years? I wasn't aware that zombies rising from the grave had any money to spend. Who else is lined up for entertainment in the future? Ruth Buzzi?