Facebook
Fark
Digg
Reddit
Stumble
Ron Sylvester / Las Vegas Sun
Jason of Beverly Hills unveiled a new steak knife covered with sapphires for the STK steak house at the Cosmopolitan on July 2, 2012. The knife will be offered for celebrities and VIPs dining at the Las Vegas restaurant.
Wednesday, July 4, 2012 | 2 a.m.
Celebrities using the bejeweled steak knives at STK also sign a notebook at the restaurant, such as this note left by Bush frontman Gavin Rossdale last year. Jason of Beverly Hills unveiled a new steak knife covered with sapphires for the STK steak house at the Cosmopolitan on July 2, 2012. The knife will be offered for celebrities and VIPs dining at the Las Vegas restaurant.
Jason of Beverly Hills unveiled a new steak knife covered in sapphires for VIPs dining at the STK steakhouse at the Cosmopolitan in Las Vegas. The knife was unveiled July 2, 2012. It joined a diamond covered knife, also designed by Jason of Beverly Hills, to create a his-and-hers set for the restaurant.
Sun coverage
Rock star Gavin Rossdale described the bejeweled steak knife at STK this way:
"It cut like a knife but glitters like the best girl," the lead singer of Bush wrote in a notebook for the steakhouse at the Cosmopolitan.
Now, STK can offer Rossdale's wife, Gwen Stefani, a fancy knife of her own, should the couple wish to dine together.
Celebrity jeweler Jason of Beverly Hills unveiled a steak knife swathed in sapphires this week to match one covered in diamonds that Rossdale and other VIPs have used at STK to cut their steak.
"Now, we've got a pair so they can both have one," said Jesse Mancha, general manager of the Jason of Beverly Hills store in the Cosmopolitan.
The new knife, unveiled Monday night, contains 300 sapphires weighing 6.5 carats. It took 300 hours to make in Los Angeles. The set would carry a retail price of about $30,000 — if it was for sale.
"You can't buy them, and you can't ask for them," said Tyra Bell-Holland of the One Group, which runs STK. "They are provided by invitation only."
The idea for the bejeweled knives came up during a conversation over drinks with Jason of Beverly Hills' Jason Arasheben, Bell-Holland said. Arasheben had designed jeweled silverware for the princess of Saudi Arabia.
"Why not do the same for a steakhouse?" he wondered.
STK, known for its DJ music and nightclub crowd, jumped at the opportunity to have the fanciest steak knives on the Strip.
"It wouldn't go over everywhere, but it works in Las Vegas," Bell-Holland said. "And nowhere else in Vegas is there anything else like this."
When STK had only one knife, celebrity couples, including LeAnn Rimes and Eddie Cibrian, had to share.
"Now the only argument will be which one to choose," Bell-Holland said.
That steak still has marks where the jockey was hitting it.
Can we get any more excessive......celebrities are held is such high esteem, and god only knows why, but now jewel encrusted knifes....how shallow these people are to be satisfied by a shiny bauble dangled like a carrot in front of their face......and to the STK.....who gets to use them if more than one celebrity pair comes in....hate to be the handler that has to tell Group B that Group A was getting the fancy knives......a temper tantrum from hell is going to erupt.....
I don't think it makes the steak taste any better. BFD.
Gimmicky. Good restaurants gain a reputation for excellent food and service not overpriced meat and gimmicks to get press.
I suspect things aren't going too well for STK if this is what they're touting.
Calling Gavin Rossdale a "Rock Star" is about as laughable as it gets.
If a peon like me eats there, will I get a plastic knife?
This is ridiculous.
People are struggling all over the valley and this is the best you could come up with?
Over the top.
The steak doesn't even look that good.
Great idea! Think of all the money these celebrities spend in Vegas and all the people they directly or indirectly keep in jobs. Talk about real stimulus spending! These are the job creators everyone asks about. Mr. union worker and wife come probably spend $2000 a trip these celebs spend tens of thousands.