Monday, Feb. 13, 2012 | 9:30 a.m.
The state Health Division is set to launch an ad campaign cautioning the Spanish-speaking community about the prevalence of unlicensed doctors after funding for the initiative was approved Thursday during an Interim Finance Committee meeting.
A total of $47,000 will be allocated to run advertisements primarily in Spanish-language media. Some of the public-service announcements will be in English as well, and the campaign will focus on the Las Vegas and Reno markets.
The “specialized public relations campaign” will help “inform the Latino community about the risks associated with unlicensed medical staff and to better regulate these unlicensed procedures. This funding will provide resources for reporting and establish ways to identify if a health provider is licensed,” the approved agenda item stated.
Members of the Nevada Hispanic Legislative Caucus and community leaders have said the Spanish-speaking population is particularly vulnerable to dubious doctors who offer procedures for cut-rate prices and exploit language barriers to keep patients in the dark about their credentials and state regulations.