Las Vegas Sun

January 25, 2015

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CES, adult conventions send Las Vegas hotel room rates soaring


Justin M. Bowen

Show attendees walk past a display at the 2009 Consumer Electronics Show at the Las Vegas Convention Center.

Two of Las Vegas’ largest annual conventions — the Consumer Electronics Show and Adult Entertainment Expo — are scheduled to open today and have given Strip room rates a major boost for the weekend.

That is, if guests can even find an open hotel room this weekend. Most of the major hotels, including Palms, Caesars Palace, Cosmopolitan of Las Vegas and Wynn Las Vegas, are sold out for most days this weekend.

Guests trying to book last-minute rooms will find average daily rates like $600 at Palazzo, $566 at Bellagio and $525 at Aria and the Venetian. They’ll find less expensive room rates at second-tier hotels such as $448 at MGM Grand and $420 at Mandalay Bay.

Even Las Vegas’ budget hotels, which advertise room rates as low as $30 for some weekends, are boasting triple-digit room rates. Guests will find an average daily rate of $327 at Imperial Palace, $222 at Hooters and $179 at Sahara.

With its proximity to the Las Vegas Convention Center, the Riviera's room rates are rivaling those of luxury Strip hotels with an average daily rate of $621 this weekend. Next weekend, the hotel’s rates will return to $51.

The 2011 CES, the world’s largest technology show, will run today through Sunday and is expecting about 126,000 attendees this year. The show spans more than 1.6 million square feet of exhibit space at the Las Vegas Convention Center, Las Vegas Hilton and Venetian.

The adult entertainment industry is expecting 30,000 attendees at its annual convention at the Sands Expo. The convention will end Saturday night with the AVN awards at the Palms.

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  1. "Opportunity Pricing" is minimizes returns over time.

    Those high room rates look good on the books today, but what about tomorrow? The Exhibitors and Attendees at these shows will notice the difference between $51/night and $621/night and will feel "gouged"? Many of them will begin agitating for moving their shows to locales where they will not feel gouged. Their rallying cry will be that the show should try someplace different.

  2. I'm just wondering how the town will benefit from gouging these loyal repeat annual conventions with ridiculous room rates, when they say screw you Las Vegas, we'll be taking our business elsewhere..This has happened before..This is not the old days..Look at the unfinished junk on the strip..

  3. It's LV thinking at its best (or worst). The Dumbo's in the suits can't think long-term. They are so avidly greedy it's frightning! In the 90s, they scared the Home Builders away. "Didn't need 'em,they don't gamble enough" was the attitude. The following years, the rooms stood empty and the suits whined about lack of business. Now, with a chance to undo their tawdry past, a new batch of greedy morons are gouging again and the state of NV watchs, stands by and does nothing! It's revolting!

  4. Fact is CES and AVN have found it is still cheaper to hold their conventions in Vegas even at these prices then it is to hold it elsewhere.

    Vegas is not the only town that raises rates during peak conventions. Most other towns are much worse.

    Try holding a major convention in Florida and see what they charge you. You would beg for the "Low Vegas Rates" after going there during a major convention.

    It is business, on both sides and it works for these major conventions or they would not be here.

    Glad to see they are, Vegas needs them and it is working out well for all concerned.

  5. Most of the convention goers booked these rooms 1 year to 6 months in advance & paid MUCH lower rates. I myself have groups here in town staying at the new Cosmopolitan for under $180 per night. So booking early has it's advantages when it comes to conventions.

    Again these prices are for people booking today. It pays to do home work and work with a travel manager.

  6. It's no different anywhere else. Try booking a room in LA or NYC for various dates and compare the rates.

  7. Gouging...accept no substitute.

    Sponsored by: the Live-for-Today Council of Las Vegas

    Customers...all lined up like "ducks in a shooting gallery" short-sighted fools.

    Probably about time to start hanging bean-counters & upper level think?

    Now THAT'S thinking ahead, planning for the future!!!

  8. Greed is Great...!

    Corporate America will never learn...!