Thursday, Jan. 6, 2011 | 2:41 p.m.
2011 International CES
Las Vegas locals wanting a glimpse inside one of the city’s largest conventions will get their chance on Sunday.
The Consumer Electronics Association is offering free admission to its Consumer Electronics Show with the purchase of a $49 Tech Enthusiast membership. This is the first time the trade show has been opened to the public.
A CEA membership is typically only open to technology industry professionals, but opened to the public earlier this year, said Jason Oxman, senior vice president of industry affairs at the CEA.
“This is something we’ve never done before. The CEA designs CES as a trade-only event. You’re not allowed to go if you are a consumer, but for this one-time celebration, we will give them a pass to go to the show floor,” Oxman said.
Those interested in registering for the Tech Enthusiast membership to attend the 2011 CES can visit the CEA website and use the code “Vegas.” Registration must be completed by Friday to attend the conference.
On the show floor, attendees will get to browse more than 20,000 new products from 27,000 exhibiting companies. The 2011 CES is expecting more than 126,000 attendees for the four-day event.