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November 28, 2014

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Laser tag arcade planned for Town Square mall

Map of Town Square

Town Square

6605 Las Vegas Blvd. South , Las Vegas

Jeff Swunlund is planning to light up Town Square with laser tag and old-fashioned arcade ambience at King Zargon Laser Tag, the latest from the man behind the valley’s King Putt mini-golf courses.

Swunland’s application for the business received a thumbs-up from the Enterprise Town Advisory Board on Wednesday and will go before the Clark County Commission on March 16.

Assuming he gets the go-ahead, Swunland said he hopes to open by early June across from The Yardhouse at the shopping center on Las Vegas Boulevard.

One laser tag enterprise has already opened in Las Vegas — Laser Quest on West Lake Mead Boulevard — but Swunland said King Zargon will feature the latest technology and a more convenient location for people on the south side of the valley.

Improved laser sighting should provide more accurate gameplay, and the players’ vests will be outfitted with speakers on the shoulders to help guests “get in the game,” he said.

The new technology can also level the playing field by challenging more advanced players and easing gameplay for those less experienced so, for example, a 17-year-old could face off with a 7-year-old, Swunland said.

“The playing experience has gotten better with the new equipment,” he said. “We’re excited to bringing to be top-of-the-line laser tag to the valley.”

Outside the laser tag course, King Zargon will be more of a classic arcade. Skeetball, basketball and other ticket games should appeal to families and those out for the nightlife. Swunland envisions staying open at least until the bars close, tapping into the young adult demographic that frequents Town Square.

The prizes for ticket games will be a little more grown up as well — iTunes gift cards are one possibility, Swunland said.

His big hope is a four-player air hockey table, which he and his partners are searching for now. “That’s going to be really fun,” he said.

Swunland came to the valley six years ago to work as a casino dealer. After he became “disillusioned” with the casino scene, he said, the idea for a mini-golf course came to him when he and his friends realized there were no other courses in Las Vegas at the time.

At the age of 22, he decided to open King Putt on Eastern Avenue near the Las Vegas Beltway. The success there led to a second King Putt location on Lake Mead Boulevard in the northwest valley. King Zargon will be his third venture before he turns 30.

“I never expected to own a business or three,” Swunland said, laughing.

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