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September 19, 2014

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The Cosmopolitan goes mobile with a big, purple truck

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Christopher DeVargas

Truck followers can score deals on Cosmo amenities, like an 80-minute massage for $50.

As the Cosmopolitan’s shiny newness begins to wane, the folks behind “the right amount of wrong” are tasked with dreaming up fresh ways to get people through the doors. One attempt: the Cosmo truck. The big, purple vehicle rolled out last week and plans to stop by various neighborhoods in hopes of showering locals with giveaways and deals. One such deal: an 80-minute massage for $50. Not bad, I guess, but I can’t help wishing the truck offered more typical on-the-go fare. Set aside county regulations for a second and imagine an ice cream truck handing out Holsteins’ alcohol-infused milkshakes. Or Milos to-go! Or a Marquee mobile dancefloor! I’d follow that.

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