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September 1, 2014

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Success of Judith Perez, Siegel Group is more than just Rumor

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Leila Navidi

Siegel Group executive vice president Judith Perez

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Tom Kunick's inspiration for this otherworldly take on a classic mojito came from the opal basil he found on a trip to a local farmer's market. The deep-purple herb helps match the cocktail to the resort's color scheme, and while its complementary ingredients are quite familiar (Bacardi rum, lime juice, simple syrup and soda water), its taste is anything but.

The Siegel Group owns and operates some of the most unique properties in Las Vegas, including the Artisan, Gold Spike and The Resort on Mount Charleston, but to hear executive vice president Judith Perez tell it, the company's success comes from the care it puts into renovations, which means more than just adding a paint job to an existing hotel.

"You have to build a product, but you also have to believe in it," Perez said.

It's still a few weeks before the official grand opening of Rumor, the intimate resort on Paradise Road across from the Hard Rock Hotel that is being touted as the city's first true boutique hotel, but the place already looks ready for prime time.

"It was a diamond in the rough," Perez said of the old St. Tropez hotel, which was renovated to make way for Rumor. "You walked in and there were so many possibilities."

Among the new additions to the property are a restaurant, Addiction, helmed by chef Vic Vegas, winner of a Food Network Challenge; a lobby bar that's brought in former Artisan and Downtown Cocktail Room mixologist Tom Kunick; and the Mark Tracy-designed Fantastic Four Suites. Throughout it all, you'll find the signature touches of the Siegel Group and its founder, Stephen Siegel.

"(We're) taking Las Vegas to a different level," Perez said. "It's all about customer service, walking in and knowing that you're not just a number and that you're actually going to be taken care of."

— Originally published in Las Vegas Magazine

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