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Courtesy of Thomas Hart Shelby
The Cosmopolitan’s rooms will be marketed as a resort hotel with added perks typical of condominiums.
Thursday, Oct. 28, 2010 | 2:05 a.m.
Chief Executive Officer John Unwin fields questions from the media regarding the upcoming opening of The Cosmopolitan of Las Vegas Tuesday, August 17, 2010, at the Talent Center.
Sun archives
- Cosmopolitan’s jarring ad aimed at the ‘curious class’ (10-22-2010)
- Cosmopolitan gets final OK, commissioner says goals ‘lofty’ (10-21-2010)
- Cosmopolitan announces lineup of stores, boutiques (10-20-2010)
- Cosmopolitan, Marriott International announce partnership (8-25-2010)
- Cosmopolitan taking reservations for December debut (6-30-2010)
With only about 45 days until the Cosmopolitan of Las Vegas opens, Chief Executive John Unwin is still slowly revealing facets of the $3.9 billion resort.
The amenities guests will find at Cosmopolitan can’t be found anywhere else in Las Vegas, Unwin said during Wednesday’s U.S. Travel Association conference at Caesars Palace.
Unwin said four major components of the resort will separate it from others on the Strip: Cosmopolitan’s rooms, pool district, restaurant collection and membership program.
“We met with a branding firm I’ve worked with for years...They said, ‘You can’t be known for your rooms, because everyone has rooms in Las Vegas, and you can’t be know for your restaurants, because everyone has great restaurants,’” Unwin said. “After a whole scientific process, they came back and said, ‘You’re going to be known for your rooms and your restaurants.’”
About 2,220 rooms of Cosmopolitan’s 2,995 rooms will have 6-foot deep terraces that span the length of the room and can be accessed through sliding glass doors, Unwin said.
“You’ll be able to go out there and engage in Las Vegas in a way that is not available anywhere else. You can go sit and have your morning coffee or have a toast before the night begins or just look up and down the Strip,” Unwin said.
Unwin said the pool district will house three different pool experiences, which will all sit atop the low-rise part of the building, about 100-feet above the Strip.
At the east end of the property, guests will find the Boulevard Pool, which is built in an amphitheater design that looks down the Strip.
The Bamboo Pool will be at the west end of the property adjacent to the spa and will have a more serene feel, Unwin said.
Following suit with other casinos on the Strip, Cosmopolitan will house a dayclub-nightclub pool called Marquee at the center of the property.
As for Cosmopolitan’s culinary collection, all the restaurateurs are new to the Las Vegas market, Unwin said. The 12 restaurants will sit around a common area, rather than being spread out through the casino like most Strip properties.
“It really is like a neighborhood,” Unwin said of the restaurant area.
Cosmopolitan’s retailers, which the resort announced last week, also are new to the Las Vegas market.
Unwin revealed that Cosmopolitan’s rewards program will be called Identity and will extend past just casino points.
“It recognizes total wallet spend. This is not a gaming membership program. This recognizes your spend in the hotel, the spa, the restaurants — anywhere you spend on the property. The program will give people who don’t otherwise have access to a host access to a host, which changes your experience.”
Unwin said the property will be rolling out the Identity membership program in the next few weeks.
Cosmopolitan is planning a soft opening Dec. 15 with a grand opening celebration on New Year’s Eve weekend.
Earlier this month, the resort debuted its first TV advertisement on Sunday night with the slogan, “Just the right amount of wrong.”
Transport yourself to the opulent and excessive Roman Empire at Caesars Palace. But the ever-changing Caesars Palace is far from ancient. The hotel and casino is constantly raising the bar for what visitors can expect in a Vegas resort experience.
Caesars Palace features 3,348 rooms and suites in five towers, including the new luxury boutique Nobu Hotel and Restaurant, which opened Feb. 4, 2013, in the totally remodeled Centurian Tower. Caesars features 129,000 square feet of gaming space, including the Strip’s largest poker room and a 250-seat sports book. Other amenities include about two dozen restaurants, a four-level shopping mall, four pools, a spa, Pure and Poetry nightclubs and Pussycat Dolls.
Dining options include restaurants from world-renown chefs Guy Savoy, Wolfgang Puck, Bobby Flay, Gordon Ramsay and, on Feb. 4, 2013, Nobu Matsuhisa.
You never know what characters you’ll run into at Caesars with regular performers like Jerry Seinfeld, Bette Midler, Elton John and maybe even the emperor himself.
Chunky says:
Congratulations to Mr. Unwin, his staff and the team who have managed to overcome virtually insurmountable odds to open the property in the current economy.
The only things that Chunky asks / suggests is that you teach your staff to treat our visitors and locals like royalty, you keep your food and beverage prices within reach of the average professional and provide everyone an exceptional experience from the moment they step foot on the property to the moment they leave.
Mr. & Mrs. Chunks look forward to their first visit!
That's what Chunky thinks!
Comment removed by moderator. Name-calling.
who cares what Chunky thinks..
Chunky makes a lot of good points in his posts. I like Chunky, and therefore I like what third-person Chunky thinks.
Look out below..a new meaning of
"Uninvited guest dropping in " as bad as the Death Ray next door
After the newness wears off, the property is going to have to do what Chunky says and more, in order to generate the repeat business. If I can stay at the Mirage next month for $33.00 a night plus the dreaded resort fee, a competing property will either have to be pretty darn compelling or pretty darn inexpensive in this economy, as things aren't like what they were for many people, including myself.
Congratulations to the Cosmopolitan on pulling through and getting about getting the doors open.
Something that most need to remember though, you can not spend almost FOUR BILLION DOLLARS on a place and be a budget hotel. This will be high end and they are going to have to cater to that crowd.
They have very big bills to pay and they are not going to do it on discount buffets and nickel slot players.
I always look forward to Chunky's comments as well.
Make it a clothing optional resort and the first to offer nude gaming.
Chunky is one of the most sensible persons iv'e seen posting here.Very insightful,open minded,straight from the heart.Tells it like he sees it,no B. S.I'am actually disappointed when I don't see Chunky's spokesperson alert us to what's on his mind.People,iv'e heard of shooting the messenger,but do you have to take out the man's spokesperson too?
Did anyone else notice that the guy's name was UNWIN as in no-win or won't win? I surely hope that is not the case for those of us who try their casino!
Chuck thinks Chunky should stop commenting in third person... LOL :). Guess what, you do not have to call yourself "chunk", Chunky, ...sometimes some offices look more chunky than you could ever look :)
Chunky fly right!
I will try the place out for my B-day first week of January, reasonable prices.
Tired of getting arrested for nudity in public Mred?
If Cosmopolitan becomes successful as it sits between two MGM International Properties, the City Center will be in big trouble. Will Aria lower their rates to compete with Cosmopolitan? I have gotten some great deals there. Or will it be vice versa? Will Cosmopolitan lower its rates in response to Aria. Two very high end resorts next to each other. This will be interesting.
Everybody's on the same boat but nobody can find the buckets.
I predict a very successful opening and ongoing business for Cosmopolitan. It appears they are distinguishing themselves very well. Frankly, I haven't been as excited about an opening in, well, about 10 years. Go Cosmopolitan.
>>Make it a clothing optional resort and the first to offer nude gaming.<<
You would be surprised at the financial clout and money this group has to spend... I would love to see some sort of Caliente (FL) type resort in Las Vegas
As Uhaul stats continue to show everyone is leaving Las Vegas. Why come to Vegas again? Casinos are popping up all over the country in far nicer areas.
You cant even finish the projects you already started but keep on building...
Who will cut the ribbon? Harry Reid or Sharron Angle???
Any property not owned by MGM or Harah's has got to be good news for the tourist.I don't know 2 companies came to control so many rooms.
I'm still not sure about those balconies.