Las Vegas Sun

December 18, 2014

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Hussong’s Cantina owner Scott Frost is a true giant of the industry

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Leila Navidi

Hussong’s Cantina owner Scott Frost

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Hussong's Cantina owner Scott Frost's friend Allan Duffy has been fond of introducing the 6-foot-7-inch entrepreneur as El Gigante, and now the nickname has made it into Hussong's newest cocktail. It starts with Corzo reposado tequila infused in-house with grilled ruby-red grapefruit, ginger and lemongrass, mixes in Cointreau, fresh lemon juice, hibiscus syrup, a pinch of salt and flamed bitters and gets topped off with ginger beer. Proceeds from sales of the cocktail go to the Spinal Injury Recovery Foundation.

When Scott Frost started Titan Nightlife Group in 2006, his goal was to attach his company to brands that could transport themselves outside of Las Vegas. With Ensenada landmark Hussong's Cantina, he found a restaurant whose marketing potential could drive a global business model.

"In order to create value for shareholders, you have to have a brand that can go in 50 different cities," Frost said. "Hussong's is a brand that can do that."

Talks were already under way to bring Hussong's to its current home in Mandalay Place in May 2009 when an off-road motorcycle accident left Frost temporarily paralyzed. During recovery, with his cell phone lodged in his neck brace, he negotiated the Hussong's lease and sealed the deal on a nightclub at an Arizona casino.

With the help of his two children and fiancée Megan Powell, Frost continues to make progress. He and Powell even started a nonprofit organization, the Spinal Injury Recovery Foundation, which educates families and victims of spinal injuries on their rehabilitation and recovery options and helps them avoid some of the difficulties that often plague patients.

"In this day and age, it is inconceivable to me that people in a modern medical facility in the West can get bedsores. And a significant percentage of spinal injury patients get bedsores, and it's 100 percent preventable," he said. "The foundation's mission is to educate, inform and empower the patient in that acute phase."

— Originally published in Las Vegas Magazine

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