Monday, March 8, 2010 | 1:50 a.m.
Wynn Resorts again ranks highest among large hotel-casino operators in Fortune magazine's annual rankings of the most admired companies in each industry.
Fortune, in its March 22 issue, ranks Apple Inc. as the most admired company in the world.
Among hotel, casino and resort companies, Marriott International is ranked No. 1 followed by Wyndham Worldwide, Starwood Hotels & Resorts, Wynn Resorts and MGM Mirage.
Listed as "contenders" in the category are No. 6 Accor followed by Penn National Gaming, Harrah's Entertainment, Las Vegas Sands and Boyd Gaming.
Fortune said Wynn, which also led casino resort operators in 2009, ranked second in the hotel, casino and resort category for innovation and No. 3 for people management, quality of management and quality of its products and services.
MGM Mirage, known for its diversity programs, was ranked No. 4 among hotels, casinos and resorts in the area of social responsibility. It also ranked fourth for global competitiveness.
Las Vegas Sands, for reasons that were not explained, ranked No. 1 on Fortune's overall list of least-admired companies in the area of social responsibility. It ranked 10th in that category among the 10 hotel, casino and resort operators ranked by Fortune.
Boyd Gaming, again for reasons not explained, ranked No. 1 on the overall list of least-admired companies in the area of quality of products and services. It ranked No. 10 in that category among hotel, casino and resort operators.
Because just 10 companies in the hotel, casino and resort sector were ranked, smaller companies by revenue were not included in the rankings.
The smaller operators not ranked include Las Vegas companies American Casino & Entertainment Properties, Ameristar Casinos, Cannery Casino Resorts, Herbst Gaming, Majestic Star, Pinnacle Entertainment, Riviera Holdings, Station Casinos and Tropicana Entertainment.
In Fortune's overall list of the world's 50 most admired corporations, of the hotel and casino companies only Marriott International is included at No. 48. Other big players in the Las Vegas economy on the Top 50 list are Southwest Airlines at No. 12 and Wells Fargo & Co. at No. 39.
Fortune, which calls its Most Admired list "the definitive report card on corporate reputations," said the lists includes data from the 10 largest companies by revenue in each U.S. industry; and the 15 largest in each international industry.
Fortune hired Hay Group to ask executives, directors and analysts to rate companies in each industry on nine criteria such as investment value and social responsibility.