Darrin Bush/Las Vegas News Bureau
Kourtney Kardashian, Kim Kardashian and Kris Jenner announce their retail store Kardashian Khaos during a news conference at The Mirage on June 28, 2010.
Tuesday, June 29, 2010 | 6:20 p.m.
The Kardashian sisters will be bringing their signature style to a new store at the Mirage later this summer, the family announced at a Las Vegas press conference Tuesday.
Kardashian Khaos, branded as a “celebrity lifestyle boutique,” will open at the Mirage on Aug. 21. The store will feature products the family owns or endorses.
Kim and Kourtney Kardashian and their mother, Kris Jenner, joined Mirage President Scott Sibella Tuesday afternoon at the Mirage for the store announcement.
Jenner, who manages Kim, Kourtney and Khloe Kardashian, said the boutique will be a different concept than the DASH clothing stores the family owns in Miami and Calabasas, Calif.
Kardashian Khaos will be managed by Bravada, a Los Angeles-based company specializing in women’s health and fitness. TLK Fusion Entertainment will be handling marketing for the store.
The store will be located in the former location of the Terry Fator store, near the entrance to the dolphin and wildlife habitat. Fator's store will be moving closer to his theater.
Mirage Hotel and Casino Located in the center of the famed Las Vegas Strip, The Mirage features contemporary AAA Four Diamond accommodations; nightlife venues including 1 OAK Nightclub and The Beatles REVOLUTION Lounge; restaurants created by the world’s most renowned chefs including Tom Colicchio’s Heritage Steak (summer 2013); a luxurious spa and salon; the enticing Bare pool lounge; and 170,000 square feet of meeting and convention space.
Unique entertainment options include The Beatles LOVE by Cirque du Soleil celebrating the musical legacy of The Beatles; the Aces of Comedy series featuring one of the most comprehensive and diverse comedic line-ups nationwide; Terry Fator: The Voice of Entertainment; four-time GRAMMY Award-winning R&B musical sensation Boyz II Men; and the lush animal sanctuary of Siegfried & Roy’s Secret Garden and Dolphin Habitat.
From the nightly Volcano eruption show and 20,000-gallon lobby aquarium to the lush tropical atrium and pool, guests experience an exotic world-class destination unlike any other.
3400 Las Vegas Blvd. South Las Vegas,
NV 89109 702-791-7111