Darrin Bush/Las Vegas News Bureau
Kourtney Kardashian, Kim Kardashian and Kris Jenner announce their retail store Kardashian Khaos during a news conference at The Mirage on June 28, 2010.
Tuesday, June 29, 2010 | 6:20 p.m.
Sun coverage
The Kardashian sisters will be bringing their signature style to a new store at the Mirage later this summer, the family announced at a Las Vegas press conference Tuesday.
Kardashian Khaos, branded as a “celebrity lifestyle boutique,” will open at the Mirage on Aug. 21. The store will feature products the family owns or endorses.
Kim and Kourtney Kardashian and their mother, Kris Jenner, joined Mirage President Scott Sibella Tuesday afternoon at the Mirage for the store announcement.
Jenner, who manages Kim, Kourtney and Khloe Kardashian, said the boutique will be a different concept than the DASH clothing stores the family owns in Miami and Calabasas, Calif.
Kardashian Khaos will be managed by Bravada, a Los Angeles-based company specializing in women’s health and fitness. TLK Fusion Entertainment will be handling marketing for the store.
The store will be located in the former location of the Terry Fator store, near the entrance to the dolphin and wildlife habitat. Fator's store will be moving closer to his theater.
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