Vince Neil opening Tres Rios Cantina in Las Vegas Hilton

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Guitarist Nikki Sixx and lead singer Vince Neil of Motley Crue perform at The Joint in the Hard Rock Hotel.

By Robin Leach (contact)

Friday, June 4, 2010 | 1:05 p.m.

Vince Neil Aviation

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Hometown hero and Motley Crue frontman Vince Neil is opening a themed bar at the Las Vegas Hilton, and he’ll throw the doors wide open next Saturday night. It features his Tres Rios tequila along with memorabilia and photographs from his extensive collection of awards, costumes and instruments from his storied career.

Motley Crue has sold more than 80 million records worldwide, and Vince has turned his off-stage time into a business empire of Vince Neil Ink tattoo parlors, the Feelgood’s restaurant chains, his private charter jet Vince Neil Aviation and now Tres Rios Cantina.

I’ll emcee the premiere night’s party and read a proclamation from Mayor Oscar Goodman to the VIP gathering. We’ll also celebrate and toast Vince’s new solo album Tattoos and Tequila being released June 22 stateside. The lead single of the same name is already racing up the charts.

“The Hilton is a property that was built on rock and roll. Having Vince Neil here continues that long tradition,” said Ken Ciancimino, executive vice president. “He is a rock star known around the world. His cantina will be the perfect addition to the many things we have going on here.”

Vince, who is playing the Ohio Bike Week county fairgrounds this weekend, said: “This year is all about tattoos and tequila for me with my record and new book coming this fall, and now the Vince Neil Tres Rios Cantina at the Las Vegas Hilton. Who’s luckier than me?

“I already had the tattoo parlor, and now I’ll have the ultimate tequila party room in my adopted hometown of Las Vegas. I look forward to working with all of the great people at the Hilton to make this the ultimate cocktail destination.”

Out of respect to his Mexican heritage, Vince sought the most authentic and high-quality tequila created from the finest agave.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.