MGM Mirage CEO Jim Murren speaks at Preview Las Vegas at the Cox Pavilion in Las Vegas on Thursday, Jan. 28.
Published Thursday, Jan. 28, 2010 | 11:23 a.m.
Updated Thursday, Jan. 28, 2010 | 4:55 p.m.
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MGM Mirage, the state’s largest employer and taxpayer, is rejoining the Las Vegas Chamber of Commerce after a six-year hiatus.
Jim Murren, chairman and CEO of the company, told an audience at Preview 2010 on Thursday that the decision to rejoin the chamber came after MGM Mirage’s “near-death experience” during the construction of its CityCenter.
Murren said the company came within minutes of filing for bankruptcy protection and shutting down the massive Strip resort that opened last month when partner Dubai World filed suit against the company and said it wouldn’t make a debt payment in early 2009.
Since then, Dubai World and MGM Mirage have reconciled, but the experience gave Murren a new realization that it would require teamwork to solve the state’s many problems.
“That corporate near-death experience was my wake-up call that rhetoric is no longer enough,” Murren told the more than 2,000 persons attending the Las Vegas chamber’s premiere networking event at the Cox Pavilion and the Thomas & Mack Center.
Murren said he hopes MGM Mirage’s presence would build a team effort to confront four key problems facing the state – education, sustainability, health care and infrastructure. Murren said his company already has confronted a number of those issues in their efforts to keep the company afloat and he said he would dedicate company resources to help the chamber address them.
Murren was one of three local speakers for Preview. Earlier, Las Vegas Convention and Visitors Authority President and CEO Rossi Ralenkotter told the crowd that the LVCVA is projecting visitor volume in Las Vegas will climb 3 percent to 37.4 million people in 2010.
MGM Mirage left the chamber in 2003 after the gaming industry proposed a broad-based business tax that the chamber wouldn’t support.
“It caused great division among gaming and the chamber and at the end of the day, we didn’t get that business tax,” Murren said in an interview after his presentation. “As of today, we still don't have a tax structure that works.”
Murren said that after construction on CityCenter nearly shut down, he had a new appreciation for the value of business relationships to help solve problems. He thinks working with the chamber would be valuable in addressing state problems and he said the company would dedicate personnel as well as money to the effort.
“We’re assembling a team within our company,” Murren said. “We have a lot of folks that are obviously quite versed in business issues throughout our organization. They’re going to devote thousands of man-hours to this, working with the chamber and its various committees. We’re going to work together to form a plan, we’re going to be up in Carson City together and it’s going to be a very spirited couple years out here and we’re looking forward, at every level, to working with the chamber.
“I‘ve made it quite clear that alone, we will fail – as a company and as an industry. Together, we have a pretty darn good chance at succeeding, but it’s not going to be easy.”
Chamber President and CEO Kara Kelley said she wasn’t surprised by the company’s decision to rejoin the chamber because Murren has worked on a number of issues as a nonmember.
“What we saw today at Preview was a sincere commitment to improving the lives of Nevadans and improving our economy,” Kelley said. “Jim and his family live here. He is invested here, both economically in his business and as a Nevadan.”
Kelley said he doesn’t expect MGM Mirage or the gaming industry to be in full agreement on every issue. She also feels having MGM Mirage back in the fold will build appreciation for the company.
“There’s almost a universal lack of appreciation among the citizenry on the relationship between the health of the gaming industry and everybody’s else’s well-being,” Kelley said. “It is symbiotic in how we all prosper.”
In his presentation, Ralenkotter described a multifaceted strategy for rebuilding the city’s decimated tourism economy, adding that the strength of the Las Vegas brand would pull the city through its economic woes. He said the LVCVA is working to market the city as a tourism destination through advertising, special events and lobbying government leaders on public policy.
The consumer confidence index, the unemployment rate and monitoring the public’s intent to travel are key indicators the LVCVA watches to measure progress, he said.
Addressing the Preview audience in a talk-show format, Ralenkotter said, “The first thing I want to say (about 2010) is that 2009 is over. It’s been the most difficult economic challenge any of us have ever had. We’re going to win in ’10.”
The LVCVA’s part, he said, would be to continue to advertise the city with clever television campaigns. He said the LVCVA’s “excuses campaign,” in which ad characters come up with reasons to visit Las Vegas like celebrating “Chinchilla Day,” would continue. Other themes will be showing Las Vegas as a value proposition. The LVCVA also will reintroduce its popular “What happens here, stays here” campaign with new ads.
Three new television spots were shown to the Preview audience.
Ralenkotter said the special events calendar has grown with a new event – the Las Vegas Sevens international rugby tournament – joining Chinese New Year, the Sports Illustrated swimsuit edition release and the NASCAR race in February alone.
Other events on the calendar are the Professional Bull Riders Association world championships, the Miss USA pageant and Vegas Uncork’d, a rapidly expanding food festival.
Ralenkotter said LVCVA officials have been busy talking with Washington lawmakers to explain the importance of the meetings and convention industry to Las Vegas.
“The conventions and meetings industry have been under attack, especially incentive travel,” Ralenkotter said. “We had to fight for our position and change the tone on Capitol Hill.”
Ralenkotter said the tourism industry has done that by explaining how many jobs exist as a result of tourism.
“We’ve had to re-educate our senators and congressmen,” he said.
Choosing a health-care theme, Jeremy Aguero, principal analyst for Las Vegas-based Applied Analysis, gave a list of 10 ways to get the Southern Nevada economy off life support.
Heading his list: Getting the region focused on diversifying the economy. He also recommended exploiting the area’s tourism infrastructure to grow business, accept the reality of what the recession has done to values and reset pricing accordingly and getting to work on the $5.2 billion in shovel-ready projects to put people back to work.
Aguero also said Southern Nevada must invest in education and renewable energy, focus on the area’s growing health-care economy started by the Nevada Cancer Institute, the Lou Ruvo Brain Institute and the Cleveland Clinic and attract and retain senior citizens to the area.
Today’s program also included a presentation by New York Times bestselling author Steven Levitt, who co-wrote “Freakonomics” and “Superfreakonomics.”








hahaha!
this is like the corn growers of america advertising how good high fructose corn syrup is for you.
what's he GONNA say?
his job depends on people coming to vegas. lol!
Rossi Ralenkotter, president and CEO of the Las Vegas Convention and Visitors Authority, and resident palm reader and magician...
They forgot to mention the Fakirs convention and Liars Club have their headquarters already here.
The total visitor numbers may increase, but that doesn't necessarily translate into revenue growth. Room rates will continue to be under pressure, casino "drops" (bacarrat possibly excepted) will continue to be rotten and who's buying $50 burgers and $500 bottles of Grey Goose these days? Like it or not, LV will not have a very good 2010.
The best thing the LVCVA could do is to get the President to retract and apologize for his statement from last year which scared off companies to convention here. They could even persuade the president to give us a boost publicly.. We won't hold our breath...
I want to know the system on how LVCVA came to these figures. I want to know so I can use the same system to pick my lottery numbers since they seem so sure they are correct.
environprotector
I posted this to nieman1 on another story. I will re-post it here for your benefit.
If you don't understand the following quotes, may I suggest you google "Obama's comments regarding Las Vegas" and read all the articles in full.
"Obama said during a town hall meeting this week in Indiana that companies shouldn't take trips to Las Vegas or go to the Super Bowl at taxpayers' expense."(USA Today, 2/9/09)
"Sin City's mayor wants President Obama to apologize for saying companies shouldn't visit Las Vegas on the taxpayer's dime... Obama made the remarks Monday during a town hall meeting in Elkhart, Ind., ...."You can't get corporate jets, you can't go take a trip to Las Vegas or go down to the Super Bowl on the taxpayer's dime," Obama said."...Fox News 2/9/09
"Two days after Obama slammed bailout-taking bankers for planning a get-together at a swanky Las Vegas resort, Nevada-connected boosters, politicians and businesspeople were still talking back... On Monday during a question-and-answer session in Elkhart, Ind., Obama criticized bankers from Wells Fargo, which accepted $25 billion in taxpayer money, for planning a 12-day event at Wynn Las Vegas.... "You can't take a trip to Las Vegas or down to the Super Bowl on the taxpayers' dime," Obama said. LVRJ, 2/11/09
NOW do you understand what the President was saying? He didn't want YOUR TAX MONEY PAYING FOR TRIPS TO LAS VEGAS!!!! Is this SO HARD to understand???????
We might do better by defunding the LVCVA by slashing the room tax and letting the individual casinos compete for customers with lower room prices.
Steve,
This is off subject but, Americans eat a lot of high fructose corn syrup because the U.S. government as a 130% tariff on pure grain sugar.
For those who don't know, sugar is healthier than its substitute, but is made artificially more expensive by having this massive tax laid upon it.
Well, let us all hope the LVCVA is correct with their projections...we can use some good news! The LVCVA does have a huge advertising budget so as long as they stay focused, and results oriented, then that is all we can ask. It will take the entire visitor industry to pull us out of the doldrums. Let's stay positive.
Well, I visited City Center over New Years, and let's put it this way. They'd better have thousands of private jets and shuttles from Asia arriving weekly. CC is so high dollar, it's foolish. Adelson and Wynn will eat MGM's lunch with their casinos in Macau. BK on the way.
As Jay Leno says-"What were they thinking?"
"MGM's near-death building CC",what about the people that did die building it ?
Get ready for a relapse, Murren. When CityCenter flops and the bill comes due in 2011, you'll be back on death's door.
Det_Munch,
There is something that you have failed to understand. Obama's comments created a perception that all trips to Vegas are about relaxing, gambling and frolicking. Obama's comments succeeded in scaring many many businesses from using Las Vegas as a less expensive alternative to conduct trade-shows, conventions and business meetings. Rather, these companies took his words to heart and instead spent the tax payer's dime, actually many more dimes, to hold their meetings in cities that are far more expensive than Las Vegas all the while contributing to the steep decline in visits to our valley. What many people do not understand is that the companies that had contracts to hold meeting here still had to pay a cancellation fee while still holding their meetings in a much more expensive city. How does this save the tax payer's dime? To speak of attending a football game and conducting business in a cost effective city in the same context are not only irresponsible but shows his complete lack of knowledge of what he speaks about. The position he holds requires him to fully understand the consequences his words hold.
I thought Harry Reid saved MGM from bankruptcy?
Guess Harry was too busy to educate his fellow members of the Senate on the importance of travel and tourism to Nevada.
Or to get a piece of the big high speed rail giveaway Obama handed out this morning.
Remind me again: exactly what are all of those benefits Nevada receives by continuing to re-elect Harry Reid?
Thank you Big_John , I am so tired of some bloggers defending Obama's conduct in this situation. No matter how they try to spin it, Obama damaged us big time! He needs to do something to help southern Nevada because Herry Reid is doing NOTHING! as well as our inept governor little monkey Gibbons. We need to get RID of these guys A.S.A.P. Det_munch I usually agree with many of your posts, however I'm not with ya on this one..
Murren could launched a comic stand up career today if he only mentioned the phone calls that Harry Reid made to save City Center. The room would have broken into uproarious laughter.
The next Nevadan economic engine MUST NOT be dependent on TOURISM.
It has to be a LOCAL, DURABLE thing.
Peak oil means fewer planes, if ANY.
3% growth projected by LVCVA. Thank you for that unfiltered, unbiased and objective report. Is there any business publication that would dare run such utter nonsense? They should be working on ways to do marketing without insulting people's intelligence. LV Sun - You just publish it.Where are the hard questions??
Jeremy Aguero has no credibility at all. He predicted the recession would be over by 2010. How does he keep getting these gigs?
Det_munch, I with you man. To blame Obama for saying WHAT NEEDED to be said about folks spending our money, as if THAT is what caused the problems in Vegas is.. wishful thinking. If he retracted tomorrow the same problems would exist. Overextending on credit lines, overall recession & economy. To John, "relaxing, gambling and frolicking" IS VEGAS to many people.. I wouldn't run and hide. Hide from those and nobody would visit. Re City Center, I just got back from visiting my favorite city, and those tilted buildings worry me.. the yellow siding made me think a whole bunch of people got sick at once.. I actually have the vid of me & my boys driving past and speaking about that.. change those colors - that will help, make the buildings look like building should look, safe, that will help. Vegas need an ad campaign where the helicopter goes down the strip.. quickly up Sahara to Red Rock... you've got the city, and the mountains, swimming and skiiing, what a treasure that place is! Might as well mention another thing.. Harrahs gave me a nice suite, but I couldnt hit a thing, nobody in my party could.. NOTHING..thousands of dollars.. coffee & a roll for 3 was $25. BOY I miss the Stardust. Went to Orleans and things were like they should be.. good service, good prices and they take awhile to take your money. That's my story and i'm sticking with it.
"Obama said during a town hall meeting this week in Indiana that companies shouldn't take trips to Las Vegas or go to the Super Bowl at taxpayers' expense."(USA Today, 2/9/09)
Will does that mean that they can travel to Chicago, NY, San Fran at the tax payer expense?
What is so bad about Las Vegas Mr. President?
It is stupid to defend this remark by Obama.
It was dumb and lame remark by him.
That is why they rarely let him talk without his teleprompter stuck in his face.
He has one of the lowest amount of press conferences for a President in his 1st year.
I can see why!!!!!!!!!!
Ok Sgt, next time he'll mention by name, every resort or vacation destination. Vegas is the cmreme of the crop, and it was where the convention that was at issue was held, so there was a reason he mentioned Vegas instead of PuddleStand Montana. As far as it being stupid to defend his remark... did you have the same opinion when your idiological hero, the prior administration, would talk about nothing and still manage to stick his foot in Cheney's mouth - or was it his head in Cheney's butt? I don't remember, but I DO remember... his infamous "We Wont Get Fooled Again"... line. Watch this then if you have the nerve to question any president of any party ever again.. god bless ya! http://www.youtube.com/watch?v=eKgPY1adc...
According to The Sun:
"Murren said the company came within minutes of filing for bankruptcy protection and shutting down the massive Strip resort that opened last month when partners Dubai World filed suit against the company and said it wouldn't make a debt payment in early 2009."
Any sophisticated litigation lawyer who read that lawsuit, which was quickly posted by The Sun after it was filed, could see that while its text was insulting to MGM management, the substance of the lawsuit was the typical unmeritorious b.s. one sees when a "nearly broke" entity files a pre-emptive strike lawsuit to try to justify stiffing the other party to a contract.
The quoted sentence from Jim Murren's speech makes me think he doesn't have the maturity, let alone the guts, to be running MGM Mirage. No sane CEO or General Counsel would have filed a Chapter 11 simply because of the filing of that lawsuit, or because of the prospect of non-payment by the joint venturer.
Thank God Kerkorian did not let this whining wimp call the shots.
"Murren said he hopes MGM Mirage's presence would build a team effort to confront four key problems facing the state -- education, sustainability, health care and infrastructure."
I disagree. The number one key problem facing Nevada is the hiring of illegal aliens. And MGM/Mirage is the largest employer, but I'm not pointing any fingers. Numbers two through four: Educating illegal aliens' children, providing "free" health care for illegal aliens, and lastly, not enforcing ANY illegal alien laws. Just who IS in charge of enforcing this?
Perhaps the term "illegal alien" should be stricken from the books. Because if living in America without documentation were truly illegal, the only costs taxpayers would be incurring would be return tickets for the lawbreakers.
I was at this all morning. IT was a great show, except Jim was incredbily boring to listen to. The first 30 minutes he just bragged about how great MGM is and how city center is the best new thing since slice bread. blah.
Rest of the show was steller and interesting.
Side note, still pissed we didn't get any money for the high speed rail from Obama-bucks. WTF. I guess he really doesn't like Vegas, or we just don't know how to lobby.
davidcurtis - "Peak Oil means fewer planes if any"
Alright!! Great comment now if only our "leaders" could establish the vision without so much oil. How are we going to ride the slide?! This and the root cause of a growing population is the BIGGEST problem we as a nation face.
Google the documentary Blindspot on snagfilm.com.
I was at this event and heard Murren's speech. I found it incredibly ironic when he said that the biggest problem here (diversification)is our poor education system K-12 and University - and then proposed two solutions and that was hold the educators accountable and a broad based business tax!
Then he said that we have to get special interests influence out of Carson City!!! The biggest special influence is Gaming!!! I couldn't make this stuff up! Gaming wants to keep all their money for their pockets and so they can diversify their revenue by building casinos in Macau, Singapore and .... We just sit back and let our Masters do it - same thing with Mining. I support Yucca Mtn too.
He should have put his money where his mouth is and said I support a gaming, mining and broad based business tax to support Education and Diversify the economy with a goal out 20-30 years. That is how long this kind of thing takes!
By the way Jeremy Aguero said that 20% of students/residents have English problems and only 1.4% of our teachers are equipped to help them. Great! now they will hire more Spanish speaking teachers-as opposed to good math, English and science etc.... teachers.
When I was looking for a job about 3 years ago - many positions in manufacturing had a preference for bilingual (Spanish). How long will it be before it will be the other way - mandatory Spanish with a preference if you speak English?
My solution is to stop ALL Immigration into USA and keep abortions and birth control freely available to all. Forget about solving World pop. Let's get our house in order.
My company, and we have done well throughout the downturn,has just terminated all trade show exhibiting until further notice. We don't do trade shows anymore. Word association: Trade show = OLD SCHOOL! Our web site is reaching more of our target audience than 1000 trade shows strung together at once. WAKE UP LVCVA!!! Better start shifting more emphasis on personal tourism. Man, it's just unbelievable how these "smart guys" fail to see the light!
Create an IPHONE or GOOGLE Android "Vegas" app! Update it with offers. You people running to Washington, moaning about convention business when you have your eye off the real target the whole time!
"Ok Sgt, next time he'll mention by name, every resort or vacation destination."
You must not live in Vegas or you must be clueless that we have biggest convention square footage space in the nation and the most advanced conference rooms for business to conduct their business.
Vegas is not just a resort destination.
Your statement is Exhibit A on why Obama's remarks were harmful to Vegas.
det_munch
It is NOT about what is said r,ather how it is percieved. If you have to keep posting what WAS said by the President to various posters, it stands to say that it has been percieved by many that, what was said was derogatory towards Las Vegas.
As you probably already know, actuality and perception of reality are always different in the human mind. For detailed articulates like yourself; this may not be the case. However, for the vast majority of us Americans; we scan news, listen here and there and percieve what we will.
Now, you may not agree, most likely to retort with something like "pay more attention' or something of the rather BUT if the general population has already percieved this from the President then the damage is already done.
What was said, when it was said was extremely damaging to our economy as immediately after several large conventions were cancelled. They too percieved exactly what the various posters here concluded as well; Mr Obama said in a heated moment something he shouldn't have. Something that had serious repricussions to an already damaged economy.
ones actuality is a maybe...
one's perception of reality is an absolute
Oh yea Obuma says not to go to Vegas on the taxpayers dime,,, But it must be ok to vacation in Hawaii on the taxpayers dime,,, or go to New York to take the wifey out to eat... What a hypocrite to say the least... Its ok for me,, but not for you..........
MGM Mirage bankruptcy will come later. Book it.
Yeah,I wonder how much it cost for Obama to vaca in hawaii??? Millions!!!!!
Maintaining an objective perspective is critical when commenting otherwise we enter the arena of personal attack and and negate any possibility of constructive dialog.Reading the article and focusing on the four pillars, education (key to development)sustainability(economic& environmental)health care and infrastructure. Education: Without option the most basic need like food for the soul removed from the equation and the misery index is never altered. Sustainability: In a previous article Mr.Baldwin expressed and defined the correlation between desire and need for such practices demonstrating deeply felt wisdom and understanding.Green is lean and the ripple effect reverberates, ushering foreword cottage industries to support the growing trend. Heath care:A massively complex piece of the puzzle.With the advent of arrival, luminaries such as the Cleavland Clinic in public/private ventures with Nevada Cancer and Lou Ruvo the exodus of qualified physicians,practitioners and interns halted and reverse osmosis slowly does its work. Infrastructure: Gaming and construction are at the very heart intertwined fueling all other streams of thought. The city provides hope with Mayor's initiaves for building projects outlined in his state of the city address. Not to minimize the problems that we face as a whole this forum was intended to encourage free thought and solutions tipping the odds in favor of Las Vegas.Competition is healthy in flush times and deadly to wounded companion. Band of brothers "Make no small plans for they have no power to stir the soul"
VegasHighRiseGuys said "It is NOT about what is said r,ather how it is percieved."
This is similar to the book titled Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz.
The concept is true (ask any trial lawyer how a jury thinks). However, VegasHighRiseGuys wordsmithing is suspect at best.
President Obama said what he wanted to say. Some people heard what they wanted to hear.
The unfortunate way Americans deal with setbacks, problems, and reality is to blame it on someone or something else.
The auto companies said people wanted Hummers (when gas was approx. $4 per gallon). The casino industry said people will come to LV to shop and eat (while paying a premium for a hotel stay). The multinational corporations sent jobs offshore (while laying off/firing American workers) and people can't find work and are losing homes, savings, etc.
The list goes on ...
Conclusion - perception is reality if that is where you live, however, the truth hurts but will set you free.
It takes a great deal of personal fortitude and courage to stand and address such difficult issues amidst a barrage of counterproductive dissent.Mr.Murren and his peers are doing just that. We all are acutely aware of the multitudes of perceptions and the harsh realities of the numbers,unemployment,foreclosures, barren blight to families and the personal toll. Imagine for a moment the crushing weight on the brow Of Mr.Murren his family and his constituents when faced with the daunting task of rebuilding.Not hiding behind faceless taunts unleashed anonymously. Here we have personages moved to involve themselves for the betterment of this community when it would be so much easier to be invisible.Take the blue pill.Choosing instead a call to all those in positions of authority to wield their power benevolently serving Las Vegas and her people and yes ultimately their individual visions.Could you would you willingly submit to such a trial? Not many would. Offer some afternoon of your time and efforts non gratis to the charity of your choice then maybe you will understand. Leadership occurs at all levels of society. It is a personal statement of commitment that requires removal of self from self. You do not choose to lead it chooses you. I for one am delighted to celebrate it's presence in others.
Very well put,ATVDAD1. Vegas is trying too hard to be something they are not. Vegas will never be a London,Paris or Manhatten. They keep tearing down descent properties like the 'Dust,to what,put up Echelon? How's Echelon doing? Oh yeah,it isn't!!! There was nothing wrong with the 'Dust. It just wasn't high-end enough for some . I stayed there many times and had zero problems. Great , friendly buffet,too . Saw Wayne there 3x.
Vegas has sure changed since the Rat Pack days. Back then there was no 'party' crowd,no 21 year old girls dressed like ho's,no $500 bottles,no clubs, at least not like nowadays. People went to Vegas to gamble. There was only AC and Vegas then,now people can gamble almost anywhere in the USA,thanks to the Indians. Closer and no airport TSA clown hassles to be had. No Mexican 'snappers'. Just my $.02
Just postponed it.
I agree there was nothing wrong with the "Dust".
As said not high end enough for some--but what about those of us who do not want high end?
Just a decent fun place to gamble , and where it wont cost you 6 bucks for a bottle of water.
the old days were great when people went to vegas to gamble, drink have fun--not dress up in 5 inch spikes to go dancing in a night club ,
seems like all that wants to be done now it someone build a bigger better high end place then the next guy---forget about the people who want comfatable and fun .
Vegas is unique and one of a kind that is the point here.A complete departure from previous incarnations.Drawing visitors from new arenas that might not have previously visited.The new ad campaign by the LVCVA "Vegas means business" lends a hand shifting by degrees the damage away from the President,s previously issued comments regarding visitation to Las Vegas. Perception is everything and many took the out of context comment as a blanket refutation unfairly contributing to a major decline in convention revenues that is the bread and butter of economic sustainability in winter and off season summer months. Clarification is in order. The entire thread of the statement was directed as a stern admonishment to the financial regulators and institutions regarding bailout monies and expenditures. Unfortunately Vegas bore the brunt of a bad beat delivered squarely south of the belt, to mans most sensitive region. Perception proves to be temporarily incapacitating however and we rise to the challenge finding creative solutions and avenues to circumvent and alter the negative balance.Enter City Center the perfect foil to repudiate any misdirected volley of cannon fire. A breathtaking and soaring phoenix sensual and subtle with her clean lines soft cobalt blue glass and iridescent water fountain.Displaying colors found only in the wings of a dragonfly. High end delivery yet not unapproachable to mid market desires. I found several restaurants offering quality eats at an affordable price from the skybox near the race and sports to lemongrass and the 24 hour cafe for under 20. Slots in every denomination from penny to high limit. Classic Vegas is still here step into the Mirage,MGM,Monte Carlo or NY. NY. anytime Madalay has one of the largest convention spaces I've seen.Want real classic Vegas try downtown.The point is something for everyone and a draw for new markets. Vegas is evolving into a more desirable international destination don't be afraid of the future.
ATVDAD1
was right on the mark-absolutely 100 percent right.
okay we wil say 99 for sake of argument some will take.