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February 12, 2012

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Centerpiece house for builders’ conference a no-show

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Richard Brian

Oscar Rugamas, left, and Elmer Lara of Alvarez Masonry place stones on the exterior of a New American Home on Jan. 8 at 2911 Bella Kathryn Circle. Lack of financing for the project, which was supposed to be completed for next week’s International Builders’ Show, helped drive builder Domanico Custom Homes out of business.

Fri, Jan 15, 2010 (3 a.m.)

A Las Vegas house has come to epitomize the struggles of the homebuilding industry.

For the first time in the International Builders’ Show’s history, the so-called New American Home, which depicts cutting-edge innovation and technology in the housing industry, won’t be open for tours when the show begins in Las Vegas next week.

In a scenario that’s playing out across the housing industry, the 12,000-square-foot home, a project of Domanico Custom Homes, couldn’t be completed in time because private lenders who were financing the project withdrew funding, said Mark Pursell, a senior vice president with the National Association of Home Builders, the show’s sponsor. The home, which is about 75 percent complete, was sold at auction in December.

It shows the banking industry’s reluctance to lend money for the acquisition, development and construction of homes and why the association has invited 20 financial institutions to the conference to meet with builders looking for funding, Pursell said.

“What happened here is symbolic of what is going on in the industry,” he said. “It is a very difficult environment to finance home construction, especially in Las Vegas, which is, if not the hardest hit market, certainly near the top.”

The financing problems proved to be the curtain call for Domanico Custom Homes, which has since gone out of business after 35 years, owner Ernie Domanico said.

The builder had 13 employees before Domanico let them go — quite a change from when the association selected him to build the showcase home.

“We were excited,” Domanico said. “We thought this would be a great stepping stone for our company. We were geared to do more work.”

Domanico said he has lost $8 million in the last couple of years, including more than $1 million on the New American Home. It has been frustrating because the company was 90 percent done with a 19-lot subdivision when financing was cut off. The builder needed only $700,000 to complete the infrastructure and have it ready to build custom homes.

“You can’t get any money right now,” Domanico said. “I had a good reputation, but nobody is taking a chance on Las Vegas right now. There are doctors who can’t get loans.”

Domanico said he’s relegated to buying bank-owned properties and fixing them up, but it’s nothing like the homebuilding industry, which he would like to return to someday.

“Some people are saying it will be another three to seven years before the homebuilding industry recovers in Las Vegas,” said Domanico, who won’t attend the conference.

The show kicks off Jan. 19 and runs through Jan. 22 at the Las Vegas Convention Center. The expected 60,000 conventiongoers should mirror the turnout a year ago, Pursell said. That is down from the peak in 2007 when more than 100,000 attended the show in Orlando, Fla., where it returns to in 2011 and 2012 before coming back to Las Vegas for a four-year run.

The drop-off in attendance isn’t surprising because the nation’s housing starts in 2009 were 550,000, about 25 percent of what they were in 2007, Pursell said. A lot of companies have gone out of business and many are sending fewer delegates, he said.

“We are pretty happy with 60,000,” Pursell said. “It is the value of the show and people realizing the housing market has bottomed, and they are looking for it to recover in the next 12 to 18 months.”

The show is attended by professionals in the homebuilding industry, which includes contractors, developers and remodelers. Suppliers and service providers also attend. About 1,000 companies will have exhibits, down from 1,500 in 2009 and the peak of 1,800 in 2007, Pursell said.

The show features 175 seminars on business management to help members increase business.

“People feel we have hit bottom,” Pursell said. “The market demand is out there. It is pent-up demand for housing somewhere around 1.5 million starts. We are going to have nice growth ahead, but the question is when will it start. There are some headwinds with employment and the big concern of financing for land acquisition, development and construction.”

The unfinished New American Home features a solar water heater, photovoltaic cells, a graywater-recycling system and hydronic air handlers. It also has an aerated flooring system to prevent moisture problems and ventilation to mitigate radon, volatile organic compounds and humidity.

Although it won’t be on display, the conference will showcase smaller, energy-efficient homes in the parking lots of the convention center.

Those homes have been the best-selling over the past 12 to 18 months because of strong demand from first-time homebuyers, Pursell said.

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