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October 1, 2014

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Lolita’s owner Eric DeBlasi gets excited about new Mexican concept

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Leila Navidi

Lolita’s owner Eric DeBlasi

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Given the way Internet shorthand has been assimilated into everyday life, it was only a matter of time before some ridiculous abbreviation worked its way into a cocktail. Lolita's OMG (which stands for Organic Margarita Goodness) goes au naturale with Herradura añejo tequila, Cointreau, Grand Marnier, agave nectar, muddled oranges and fresh orange juice.

It almost seems like a tall tale the way Eric DeBlasi is explaining the concept behind Lolita's Cantina & Tequila Bar, the latest tenant inside Town Square Las Vegas. Girls swinging in and out of the restaurant's windows! Tequila on tap! Salsa sommeliers! Holograms! And that's all before we get to talking about their massive tropical fruit platter, frutas de montañas.

"We're going to have a 6-foot-8 guy that we've hired — a big baldheaded guy with a big serape throwing up coconuts, catching them in the air, then chopping them up," DeBlasi said. "Then we're going to put them all on a big platter, then we're going to have milk chocolate, Mexican chocolate and white chocolate, and you're going to dip them in there — with churros!"

But it's no tall tale, and guests can see that for themselves at the second-story hot spot that blends contemporary Mexican cuisine and handcrafted margaritas with a high-energy atmosphere.

A Berkeley, Calif., native whose history as a real estate developer has included nightclubs, restaurant chains (Margarita Rocks) and Oakland's Hotel Ibiza, DeBlasi knows a good opportunity when he sees one, and Lolita's was just too good to pass up. Factor in happy hour, and there's even more to exclaim about: Ridiculous discounts! DJs! Games!

"We need to definitely emphasize that we're going to have a fun happy hour. We also will have free or very inexpensive food," he said. "It will be more than just having a drink for half-price."

— Originally published in Las Vegas Magazine

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